Kanye West has revealed how much he made thanks to his zero-dollar-budget Super Bowl commercial and let's just say, he managed to get a hefty return on his slot payment.
The Super Bowl on Sunday played host to some amazing football action courtesy of the Kansas City Chiefs and the San Fransisco 49ers, as the two teams went head-to-head at the Allegiant Stadium in Las Vegas.
But while football may be the main attraction at the event, fans also look forward to the big-budget commercials that play throughout the game - and this year was no different, as multiple stars appeared on the big screen hoping to make a couple extra million dollars for their slot.
One star who showed simplicity is the key to seeing results is Kanye West, who decided that -after paying a whopping $7 million for a slot at the big game - opted to spend $0 on production as he advertised his new merchandising campaign from the back of a car.
Have a look at it below:The 25-second clip was filmed on an iPhone camera and showed the 46-year-old rapper sitting in the back of a car in the dark while urging fans to go and visit the Yeezy website to get themselves a good deal on his iconic sneakers.
"Since we spent all the money on the commercial spot we actually didn't spend any money on the actual commercial," he started.
His voice becomes more muffled - maybe due to the noise, or due to his new titanium dentures - as the star continues: "I want you to go to Yeezy.com, [that's] Y-E-E-Z-Y.com... and I got some shoes and..."
The star then takes a long pause before concluding the video with: "That's it."
The video abruptly ends there, with absolutely zero fanfare.
And while you might think something of this nature would most likely have tanked at the event - especially given the expensive competition - West has proven otherwise.
The rapper took took Instagram to share a now-deleted screenshot showing that he brought in an impressive $19.3 million in sales as a result of the amateur ad. (Oh, and that his new album topped the charts in 100 countries.)
In 2019, Peter Koeppel, founder and president of marketing agency Koeppel Direct, explained why businesses are more than happy pay for a slot at the prestigious sporting event, despite it costing so much.
"Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets," Koeppel said.
So, love him or hate him, you really can't deny Kanye's business acumen here.
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