Kanye West has divided viewers after spending millions on a Super Bowl commercial that he filmed on his phone in the back of a car.
On February 11, we saw some great action between the Kansas City Chiefs and the San Fransisco 49ers as the two teams went head-to-head at the Allegiant Stadium in Las Vegas.
The Chiefs came out victorious thanks to some great play during overtime in order to continue their streak as Super Bowl Champions after beating the Philadelphia Eagles last year.
While most of the attention was on the football, other stand-out moments included Usher's incredible half-time performance, Taylor Swift and her all-star girl gang having fun up in the stands, and of course, the array of ads that played throughout the event.
Have a look at Kanye West's full ad below:From Jennifer Lopez's and Ben Affleck's promotion for Dunkin' to the official teaser trailer for Wicked: Part One starring Ariana Grande and Cynthia Erivo, we were treated to some pretty good content on February 11.
However, there's one ad that has been catching people's attention, but perhaps not for the right reasons.
Kanye West decided to fork out a whopping $7 million for a self-made video advertising his new merchandising campaign.
The 25-second clip - which again, he paid $7 million for - was filmed on a normal iPhone camera and showed the 'Can't Tell Me Nothing' rapper sitting in the back of a car in the dark and telling fans to go and visit the Yeezy website.
"Since we spent all the money on the commercial spot we actually didn't spend any money on the actual commercial," he can be heard saying over a lot of background noise, before urging viewers to visit his website.
His voice becomes more muffled - maybe due to the noise, or due to his new million dollar set of platinum teeth - as the star continues: "I want you to go to Yeezy.com, [that's] Y-E-E-Z-Y.com... and I got some shoes and..."
The star then takes a long pause before concluding the video with: "That's it."
I mean, I guess simplicity is the key here, and it seems to have resonated with a bunch of fans who took to Twitter (better known now as X) to rave about it.
"Greatest commercial of all time, better than the superbowl as well," one person wrote.
"And guess what? It didn’t make me feel like skipping it or doing something else in the meantime. Actually checked the whole thing out," another added.
A third also stated that it "works" while another user agreed saying: "I immediately gave his website a hit."