Kim Kardashian sparks angry backlash after posting about 'fat loss' again

Kim Kardashian sparks angry backlash after posting about 'fat loss' again

While she is famed for her curves and sizeable derriere, in recent months it seems as if Kim Kardashian has developed an obsession with weight loss. Two weeks ago the mother-of-three and reality television star incited mass vitriol after she posted an advertisement for lollipops which claimed to be appetite suppressing.

"#ad You guys… @flattummyco just dropped a new product," Kim wrote on Instagram. "They’re Appetite Suppressant Lollipops and they’re literally unreal. They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit."

Naturally, the people of the internet weren't best pleased, and branded the endorsement as "disgusting" and "reckless".

"I, like you, am the mother of two daughters and I think promoting a product like this is deeply irresponsible on your part Kim," one social media user wrote, while another added: "Please tell me this is a joke and you wouldn’t actually promote an appetite suppressant with how much influence you have. Surely you would recommend a healthy lifestyle like @kourtneykardash and @khloekardashian with young people already under pressure to look a certain way this just promotes eating disorders?!"

While the original caption was subsequently deleted, re-uploaded, and then deleted again, Kim has yet to address the situation, but alternatively, maybe her actions speak louder than her words.

The 37-year-old has now posted a second post about "fat loss" on her Twitter account. The tweet linked to a post on her app which details some of her favourite cardio workouts to burn fat.

In the post, Kim outlines her personal workout plan which is spread across five days, and involves using the StairMaster for 30 minutes at level six, as well as walking on the treadmill for 30 seconds before sprinting for an additional 30, and repeating the exercise 10 times.

Naturally, it didn't take long for the people of Twitter to have something to say about it. Many concerned social media users pointed out that Kim's constant advocacy of weight loss could be impacting her audience, many of whom are young and impressionable.

"Or just let people be fat. Be all shapes and sizes. Time to get with the times Kim," one Twitter user wrote. "We as women are more concerned [about] loving one another’s bodies, instead of constantly being pressed by your fat loss posts, so 2008," while another corroborated, "I respect you. You are a smart business woman. But, I don’t like you always talking bout 'fat loss' or 'secret to losing weight'. So many young girls look up to you!!! Embrace curves and talk about being strong instead."

A third individual wrote a list of things that should be "maximised" other than fat loss, and they included "kindness," "LOVE for yourself", and "interest in new things".

While it's perfectly ok to follow a strict workout regimen and to want to burn fat in a healthy manner, it's another to push a weight loss agenda onto an audience which is potentially insecure and easily influenced.