Lawsuit reveals the shocking amount of money Kim Kardashian is paid for a single Instagram post

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By VT

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Kylie Kenner might have lost her crown as the most followed person on Instagram earlier in the year, but the Kardashian-Jenner clan still dominate the social media platform, as evidenced by the money they make from it.

Now, the amount Kim makes from a single post has been revealed in a lawsuit against Missguided.

This happened in February of this year when Kim and her corporation Kimsaprincess Inc. accused the brand of "unlawful misappropriation" of her image and persona.

In case you are unfamiliar with Missguided, the company prides itself on being able to create affordable replicas of celebrities' outfits.

[[instagramwidget||https://www.instagram.com/p/BvwdSwLHffU/]]

Pictured is below is an outfit worn by Kim on Instagram and Missguided's recreation, which was exclusively available on their website. In the lawsuit, the 38-year-old argues that such a deal with a brand would typically cost hundreds of thousands of dollars. To prove this, she explained how much she typically receives for a sponsored post on Instagram.

And - spoiler alert - it is a lot.

Kim Kardashian doing a sponsored Instagram post.
[[imagecaption|| Credit: Missguided / Kim Kardashian West / Instagram]]

Kim said that she typically receives between $300,000 to $500,000 for "just a single Instagram post endorsing another company's product that I like."

The reality TV star then explained that for longer term collaborations with brands, she will typically charge millions.

Todd Wilson, counsel at Kim's company, said: "Under this license, the company is entitled to use Kim's name and likeness to advertise and sell its products. Kim has some minimal promotional obligations."

"In consideration, this consumer goods company has agreed to pay cash compensation exceeding $6 million annually, plus a grant of substantial equity in the company."

[[instagramwidget||https://www.instagram.com/p/BvPZuMIHWHM/]]

In the court case, Wilson and Kim said that a deal like the one Missguided tried to orchestrate would have cost $5 million. Now, the star is seeking $10 in damages from the company.

"Missguided shoppers know the score - We're about the look, without the celeb bucks," Missguided said in a statement to Business Insider in February. "For the record, as much as we love her style, we're not working with Kim on anything."

Kim said in the lawsuit that the company's use of her image gives the impression that she's endorsing their product, something she does not want to do with brands she has not given her "stamp of approval to".

"Because a significant portion of my business involves the licensing of my name, trademarks, and images, I work very hard to ensure that my brand means something to my fans and to the public, who view the use of my name as the stamp of approval by me," Kim said.

Lawsuit reveals the shocking amount of money Kim Kardashian is paid for a single Instagram post

vt-author-image

By VT

Article saved!Article saved!

Kylie Kenner might have lost her crown as the most followed person on Instagram earlier in the year, but the Kardashian-Jenner clan still dominate the social media platform, as evidenced by the money they make from it.

Now, the amount Kim makes from a single post has been revealed in a lawsuit against Missguided.

This happened in February of this year when Kim and her corporation Kimsaprincess Inc. accused the brand of "unlawful misappropriation" of her image and persona.

In case you are unfamiliar with Missguided, the company prides itself on being able to create affordable replicas of celebrities' outfits.

[[instagramwidget||https://www.instagram.com/p/BvwdSwLHffU/]]

Pictured is below is an outfit worn by Kim on Instagram and Missguided's recreation, which was exclusively available on their website. In the lawsuit, the 38-year-old argues that such a deal with a brand would typically cost hundreds of thousands of dollars. To prove this, she explained how much she typically receives for a sponsored post on Instagram.

And - spoiler alert - it is a lot.

Kim Kardashian doing a sponsored Instagram post.
[[imagecaption|| Credit: Missguided / Kim Kardashian West / Instagram]]

Kim said that she typically receives between $300,000 to $500,000 for "just a single Instagram post endorsing another company's product that I like."

The reality TV star then explained that for longer term collaborations with brands, she will typically charge millions.

Todd Wilson, counsel at Kim's company, said: "Under this license, the company is entitled to use Kim's name and likeness to advertise and sell its products. Kim has some minimal promotional obligations."

"In consideration, this consumer goods company has agreed to pay cash compensation exceeding $6 million annually, plus a grant of substantial equity in the company."

[[instagramwidget||https://www.instagram.com/p/BvPZuMIHWHM/]]

In the court case, Wilson and Kim said that a deal like the one Missguided tried to orchestrate would have cost $5 million. Now, the star is seeking $10 in damages from the company.

"Missguided shoppers know the score - We're about the look, without the celeb bucks," Missguided said in a statement to Business Insider in February. "For the record, as much as we love her style, we're not working with Kim on anything."

Kim said in the lawsuit that the company's use of her image gives the impression that she's endorsing their product, something she does not want to do with brands she has not given her "stamp of approval to".

"Because a significant portion of my business involves the licensing of my name, trademarks, and images, I work very hard to ensure that my brand means something to my fans and to the public, who view the use of my name as the stamp of approval by me," Kim said.