Maury Povich is bringing his well-known paternity tests from television studios directly to your living room.
As TMZ reports, one year following the finale of his hit daytime talk show — renowned for its dramatic paternity disputes — the renowned 84-year-old has embarked on a new venture: an at-home paternity testing business.
According to Povich, this intriguing business idea was pitched to him by a partner who suggested a collaboration with DNA Diagnostic Center (DDC), the same firm that conducted paternity tests on the 'Maury' show for many years. The prospect excited the TV veteran enough to prompt him to say, "I’m in".
"I’m in, only because I know this," he conveyed in a video with the outlet. "I’ve been around paternity testing for more than 20 years, so I know exactly what’s going on and how we can help those people who are looking for fathers, fathers who are looking for children, fathers who don’t think they’re the fathers and fathers who think they're the fathers."
With the goal of reuniting families, these at-home testing kits are aptly named "The Results Are In" - harkening back to Povich's much-loved catchphrase on the show, often used to heighten anticipation for the paternity test results.
These kits, which were available on DDC's website even prior to Povich’s big reveal, contain all necessary materials and detailed instructions to obtain a DNA sample.
Offering a 99% accuracy rate, Povich ensures the tests are conducted with the utmost confidentiality — a far cry from the televised revelations on his eponymous show. Customers can expect their results within a rapid turnaround of two to three business days.
"I've seen firsthand how DNA testing can change lives and bring families together,” Povich reflected in a separate statement. "With 'The Results Are In,' we're making it easier and more affordable than ever before for people to get the answers they need."
As one of the leading private DNA-testing firms, DDC proudly advertises its long-standing relationship with the 'Maury' show, having been its primary lab for paternity testing since 1998, and offering accurate DNA answers to hundreds from all walks of life.
The end of the 'Maury' show after a 31-year-long run was confirmed last March by PEOPLE, with original episodes airing through September. The show continues to entertain fans in syndication.
Reflecting on his long and successful journey with NBCUniversal and his show's team, Povich shared with PEOPLE, "but as I occasionally tell my guests on Maury, 'Enough, already!'"
I genuinely can't wait to jump up and down on my own living room sofa while my neighbors scream and applaud.