The Duke and Duchess of Sussex have unveiled a fresh chapter in their royal journey by giving their children new names as part of their ongoing rebrand.
As the Duke and Duchess of Sussex continue to redefine their royal identity, their latest rebranding efforts is evidence of their commitment to forging a new path forward, both personally and professionally.
The name change came amid news of King Charles' cancer diagnosis.
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On February 5, Buckingham Palace revealed: "During The King’s recent hospital procedure for benign prostate enlargement, a separate issue of concern was noted. Subsequent diagnostic tests have identified a form of cancer."
"His Majesty has today commenced a schedule of regular treatments, during which time he has been advised by doctors to postpone public-facing duties. Throughout this period, His Majesty will continue to undertake State business and official paperwork as usual," they added.
As for the king's grandchildren - Prince Archie Mountbatten-Windsor and Princess Lilibet Mountbatten-Windsor - they will now be known as Archie and Lilibet Sussex, according to a source cited by the Times.
Reportedly, the children have been referred to as Sussexes since the coronation, drawing parallels to Prince Harry's former title, Captain Wales, during his military tenure.
Breaking away from tradition established in 1960, which dictated that future heirs of Queen Elizabeth II would carry the surname Mountbatten-Windsor, the decision to adopt alternative names marks a significant departure.
Amid previous controversy over their rebranding efforts, Harry and Meghan's recent overhaul extends beyond their children's names. Their website, formerly Archewell.com, has been transformed into Sussex.com, reflecting their regal lineage.
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The revamped site prominently features a photo of the couple at the Invictus Games, adorned with their royal coat of arms and the title "The office of Prince Harry and Meghan, The Duke and Duchess of Sussex."
While facing criticism for their rebrand, Markle praised the designers' work, emphasizing their attention to detail and creative prowess. She praised the Canadian-based company, expressing her admiration as a fan.
This rebranding initiative serves as a platform to showcase the couple's charitable endeavors and to establish unity within the family, as they now share the same surname, revealed a royal source.
Despite the controversy surrounding the use of the name Sussex, notably absent from the site is any mention of the word "royal," signaling a deliberate shift away from their previous royal ties.