The Kardashians have a habit of getting themselves into hot water by promoting alleged dangerous methods of losing weight.
But it seems that they still haven't learned - which is why Khloé Kardashian got herself in big trouble with her fans this week.
The 34-year-old turned to Instagram on Wednesday to post a paid advertisement for Flat Tummy Co., a company that makes meal replacement shakes and promises to reduce bloating and flatten customers' stomachs.
Encouraging her fans to buy the shakes, she captioned her post: "#ad Loving how my tummy looks right now you guys! I brought @flattummyco’s meal replacement shakes into my routine about 2 weeks ago, and the progress is undeniable✨P.S the shakes are 20% off today and you can get Flat Tummy Tea at a really good deal too. Go check it out! [sic]"
Dressed in a pair of tight jeans and a pink bra, there was no denying Khloé looked incredible. However, what was up for debate was if it was wise for her to tell her followers to spend their money on tummy flattening shakes, which many critics claim are an irresponsible way to attempt to drop pounds.
Hundreds of fans seemed to believe it was unforgivable, with many claiming that it was time Khloé realised the repercussions of her endorsements.
"This is promoting disordered eating. Please stop and think about how you want your daughter to think about her body growing up! [sic]" wrote Instagrammer @katest.germ, while @justbemagickaltarot added: "NOT real. Not the truth. Not cool. AND Not pretty. Disgusting actually. Taking this post down would be the most responsible thing you’ll ever do. [sic]"
Other people insisted that the Keeping Up with the Kardashians star needed to be honest about the way she achieved her toned body and insisted she did it, not with shakes, but by exercising regularly and eating well.
"She doesn’t use this stuff. If you want a flat tummy and to maintain it in the long run. It’s all about diet. These teas do nothing but make you go to the bathroom. Not cute! [sic]" commented @forloveandwildthings.
An Instagrammer with the handle @hashtagerika added: "Would love to see vids of you drinking it all, as many times as the product recommends it, instead of just posing with that stuff on a pic claiming you use it. And then... the videos of the side effects. Now THAT would be a real endorsement. ?".
However, Khloé's biggest slam down was yet to come. Soon enough, actress Jameela Jamil, a known advocate against meal replacements, 'skinny teas,' and appetite suppressants, was on the warpath.
Naming the mother-of-one "irresponsible," the Good Place star wrote:
"If you're too irresponsible to: a) own up to the fact that you have a personal trainer, nutritionist, probable chef, and a surgeon to achieve your aesthetic, rather than this laxative product...
And b) tell them the side effects of this NON-FDA approved product, that most doctors are saying aren't healthy. Side effects such as: Possible Flat Tummy Tea side effects are cramping, stomach pains, diarrhoea and dehydration...
Then I guess I have to.
It's incredibly awful that this industry bullied you until you became this fixated on your appearance. That's the media's fault. But now please don't put that back into the world, and hurt other girls, the way you would have been hurt. You're a smart woman. Be smarter than this."
So, with this scolding, will Khloé end her partnership with Flat Tummy Co.? Watch this space.