The women's 100m Olympic champion Elaine Thompson-Herah received a ban from Instagram following her historic win. The Jamaican athlete, 29, made history on Tuesday (August 3) when she achieved a historic double-double win with the 200m and 100m sprint, adding the Tokyo 2020 Golds to the medals she won in Rio for the same feat five years ago, as per <a href="https://www.the-sun.com/sport/3407303/tokyo-2020-elaine-thompson-herah-banned-instagram/">The Sun</a>. However, as she celebrated making history, she upset the Olympics TV rights holders by sharing footage of her victories on social media. The athlete, whose time of 21.53 seconds is the second-fastest in history, was found to be in breach of copyright after she shared the footage of herself with her 310,000+ followers. In a now-deleted tweet, she wrote on August 3: "I was blocked on Instagram for posting the races of the Olympic [sic] because I did not own the right to do so. So see y'all in 2 days." <img class="wp-image-1263121255" src="https://img.vt.co/2021/08/Instagram-Ban-1.jpg" alt="Elaine at Tokyo 2020." width="710" height="480" />[[imagecaption|| Credit: Alamy / Sport In Pictures]] Per <a href="https://au.sports.yahoo.com/olympics-2021-elaine-thompson-herah-insulting-ban-slammed-222047729.html">Yahoo Sport</a>, the International Olympics Committee owns the rights to the footage and automatically removed unauthorized content from social media. "Rights Holding Broadcasters (RHBs) have the exclusive rights to broadcast the Olympic Games," the IOC told <a href="https://www.reuters.com/lifestyle/sports/sprint-queen-herah-thompson-says-was-blocked-instagram-over-tv-rights-2021-08-04/">Reuters</a>. "This includes distribution on social media, where athletes are invited to share the content provided by the RHBs on their accounts but cannot post competition content natively. Should that occur, the removal of such content from social media platforms happens automatically." The committee explained that it enforces its copyright rules so that as much money as possible from the Olympic footage can be reinvested back into sports. "The income from the sales of the broadcasting rights is an important element in the financing of the Olympic movement and helps building the Olympic stage on which athletes can shine," it said. Elaine is pictured below winning the 100m final at Tokyo 2020. <img class="wp-image-1263121257" src="https://img.vt.co/2021/08/Instagram-Ban-2.jpg" alt="Elaine winning the 100m." width="704" height="476" />[[imagecaption|| Credit: Alamy / PA Images]] The organization continued: "The IOC redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of $3.4m goes to help athletes and sports organizations at all levels around the world." Thankfully, the Olympian's block did not last for long, the <a href="https://www.nytimes.com/2021/08/04/sports/olympics/elaine-thompson-herah-instagram-jamaica-olympics.html">New York Times</a> reports, and hours after she tweeted about it, she took to Instagram stories to reveal "My block is cleared" alongside two hugging emoji. On Wednesday, a spokesperson from Facebook revealed that although the content was removed, the suspension was wrongly applied to Thompson-Herah's account, per <a href="https://au.sports.yahoo.com/facebook-mistakenly-blocked-thompson-herah-174245115.html">Yahoo Sport</a>. <h6>Featured image credit: Alamy / PA Images</h6>

Women’s 100m champion Elaine Thompson-Herah hit with Instagram ban following win

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