Just weeks after Ye - formerly known as Kanye West - had his Twitter ban lifted, Elon Musk has suspended his account again after declaring that broken the site's guidelines.
Ye has found himself in hot water for over a month now, following alarming comments many people have viewed as antisemitic and his decision to wear White Lives Matter t-shirts during fashion week.
As a result, numerous fashion brands have cut ties with the 'Famous' rapper - including GAP, Vogue, JP Morgan, the now-disgraced Balenciaga, and even Adidas.
As previously reported, the latter released a statement on their website soon after ending their collaboration with the 45-year-old, writing: "Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
However, despite the outrage at Ye's comments, Musk - who became the new Twitter CEO after an historic $44 billion takeover - had lifted his Twitter ban. In fact, in his quest as a self-declared "free speech absolutist," the 51-year-old Tesla founder also reactivated the accounts of Donald Trump and Jordan B. Peterson, among others.
Ye's first tweets on his freshly activated account immediately sparked controversy. His first tweet read: "Testing Testing Seeing if my Twitter is unblocked," before tweeting "Shalom" - a Hebrew word often used as a greeting - several hours later.
However, after heated back-and-forth exchanges between Ye and Musk - as well as a string of comments Ye made this week - Musk was forced to suspend his account for a second time, stating that he was "inciting violence".
According to Insider, Ye made several antisemitic comments in a series of interviews during the past week, even taking to Twitter to upload an image of a swastika superimposed over the Star of David.
Musk allegedly texted Ye in response: "Sorry, but you have gone too far. This is not love," with the rapper sharing a screenshot of the alleged screenshot to Twitter - prior to his suspension.
In response, Ye texted back: "Who made you the judge?"
Then, hours before his suspension, Ye tweeted an unflattering image of Musk on a yacht and wrote: "Let's always remember this as my final tweet #ye24," adding the final hashtag as a nod to his intention to run for presidency in 2024.
Also this week Ye gave an interview with conspiracy theorist Alex Jones, who questioned the rapper on his support for Hitler or Nazism, given that those accusations have been swirling among social media users. In response, Ye stated that he liked Hitler and added: "Every human being has value to bring to the table, especially Hitler."
Not only this, but Ye even went on to appear to deny that six million Jews died in the Holocaust, saying that this number was "factually incorrect," DW reported.
Finally, Musk spoke out, tweeting: "I tried my best. Despite that, he again violated our rule against incitement to violence. Account will be suspended."
Ye has been open about his diagnosis and subsequent struggles with bipolar disorder, which were discussed at length in his Netflix documentary Jeen-Yuhs. Medical experts, however, have consistently maintained that mental health issues do not go hand-in-hand with antisemitism.
