Eagle-eyed social media users spotted a bizarrely placed item on Mark Zuckerberg's bookshelf during his Facebook rebrand announcement - and it's causing a real stir online.
On Thursday, October 28, Facebook's 37-year-old CEO announced that the company is officially changing its name to "Meta".
While the apps Facebook and Facebook Messenger will keep their names, the parent company that also owns WhatsApp and Instagram will now be known as "Meta". WhatsApp and Instagram will also be keeping their names, Zuckerberg confirmed.
To accompany the announcement, a video in which Zuckerberg runs through the rebranding was shared online.
However, fans couldn't help but notice a random bottle of Sweet Baby Ray's BBQ sauce on his bookshelf, presumably being used as a bookend.
Plenty of people have since taken Twitter to share their thoughts on the addition to Zuckerberg's bookshelf.
One person wrote: "Decorating tip from Mark Zuckerberg: Every room should have something old, something friendly, and a bottle of Sweet Baby Ray’s BBQ sauce."
Another remarked: "I'm really confused as to why Mark Zuckerberg has a bottle of Sweet Baby Ray's BBQ sauce on the shelf in his living room."
A third said: "I can't stop thinking about how Mark Zuckerberg was using a bottle of barbecue sauce and a stack of ceramic bowls as bookends."
A fourth commented: "Glad I’m not the only one who keeps decorative bbq sauce on my living room shelf."
While the CEO of the newly-named social media giant is yet to explain why the condiment was seen on his shelf, he has discussed perhaps more important matters - such as the rebranding itself.
In his founder's letter, he explained: "We are at the beginning of the next chapter for the internet, and it's the next chapter for our company too."
He continued: "Today we’re seen as a social media company. Facebook is one of the most used technology products in the history of the world. It’s an iconic social media brand.
"Building social apps will always be important for us, and there’s a lot more to build. But increasingly, it’s not all we do. In our DNA, we build technology to bring people together. The metaverse is the next frontier in connecting people, just like social networking was when we got started.
"Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards."
