Holly Madison has claimed that her late ex-boyfriend Hugh Hefner took non-consensual images of the playmates living in the Playboy Mansion in a twisted bid to "control them".
The model, now 41, is opening up about her time living at the Playboy Mansion. She resided at the lavish property from the early 2000s until she and Hugh Hefner split in 2008.
Appearing on a recent episode of the Power: Hugh Hefner podcast, Madison opened up about what it was like living with him as his main girlfriend for seven years.
Madison shared some new insight into what allegedly went down when they'd all return to the Mansion after a night out.
"When girls would go out with Hef, in the limo, in the nightclub and come back to his room after, he was constantly taking photos of these women on his disposable camera. And these women were almost always intoxicated. I know I was, heavily intoxicated," she began.
"They wouldn't just be his regular girlfriends. They would be new girls who were joining him for a night for the first time, or women who had flown out from across the country to test for a centerfold in allegedly professional conditions."
"And they'd be invited out and oftentimes would be pressured, not necessarily directly by him, he would have some of his girlfriends do it too, pressure them to come upstairs," she added.
She claimed Hefner would make copies of the photos he took and "hand them out to everyone who had gone out that night."
She went on: "So if you were messed up and if you were in his bathtub with your top off and some other girl is doing some sexually explicit pose on you and he took a picture of that on his disposable camera, he'd make a copy and give it to everyone that night and put it in a scrapbook."
Madison compared the images to revenge porn, explaining she considered them "not consensual" because everyone in them was "wasted". What's more, she added that "the next morning you find out they've been given out to everybody who was out with you."
"I don't know if he just assumed that was okay because all these women want to be in the magazine so bad so they must be okay with getting naked, so I'm going to take pictures while they're wasted and just hand those pictures out,'" she said, before saying how the photos added to an overall feeling of being trapped.
Watch Holly Madison open up about her time in the Playboy Mansion:
"That's the kind of thing that can make you feel kind of stuck in a situation or over-invested in it. It's one of those things that makes you feel a little more backed into a corner," she explained.
"You feel very labeled, you feel like, 'How can I ever go back to a normal life? I'm going to be ostracized,' kind of a feeling. You feel all in, way more all in than you ever meant to be."
While she says the images made her feel uncomfortable, Madison admits that she didn't speak up to Hefner about it until a year of taking them.
One of the young women in them started a website and began posting some of the pictures online, prompting Madison to speak up.
"I went to Hef and said, 'Can you stop handing out our naked pictures to everybody, because one of the girls is putting it on the internet,'" she said.
"I was kind of afraid to speak up to him but that was the extreme measure it took for me to say to him, 'Hey, can you stop handing these photos out.'"
She said Hefner told the other woman she was the one who ratted her out, adding that this woman confronted her and started "screaming" in her face - "because [Hefner] loved that."
"What adult person goes back and is like, 'Hey, so and so, can you stop posting un-consensual naked photos on the internet -- oh and by the way, Holly told me, Holly narced you out,'" she said, adding: "He knows what he's doing. It's disgusting."