Everyone shares Netflix passwords. But the streaming giant could be about to make it a lot harder for users to club together on the same account.
In a blog post on Wednesday, the company announced that they have been working on ways to "enable members who share outside their household to do so easily and securely, while also paying a bit more."
As part of the effort, the next two weeks will see Netflix roll out test features in Chile, Costa Rica, and Peru. The new features - called 'Extra Member' and 'Profile Transfer' - will make it harder to have multiple users accessing a Netflix account at any one time.
In the blog post, the streaming platform announced how 'Extra Member' would work, writing: "Members on our Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with - each with their own profile, personalized recommendations, login and password - at a lower price."
The rates for adding extra members in the countries where the feature is being tested are "2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru."
Meanwhile, the 'Profile Transfer' feature was explained as a way to enable members "who share their account to transfer profile information either to a new account or an Extra Member sub-account - keeping the viewing history, My List, and personalized recommendations."
Netflix went on to explain that they were introducing the features because there has been "some confusion about when and how Netflix can be shared."
"As a result, accounts are being shared between households - impacting our ability to invest in great new TV and films for our members," they added.
Later in the post, they reiterated that they only wanted more users to pay for Netflix so that they could keep producing great content, saying: "We recognize that people have many entertainment choices, so we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films."
CNN Business reports that Netflix investors are worried about slowing growth. The streaming platform's stock was down 41% this year, despite the fact that they still boast over 222 million subscribers.
Unsurprisingly, many of these subscribers aren't too pleased about the news they'll soon have to pay extra to watch Netflix.
"Netflix trying their best to lose subscribers," one user wrote.
"Shift to Amazon and Disney +. They have better shows anyways," another added.