The NFL has responded back to Travis Kelce's claim that it is "overdoing it" with the Taylor Swift coverage.
Now, things are well and truly hotting up between the Kansas City Chiefs tight end and the Grammy-award-winning musician, as Swift recently made her second appearance at one of Kelce's games this weekend.
On October 1, the 'Love Story' hitmaker made an appearance at MetLife Stadium to watch her rumored beau and his team take on the Jets, and this time, she brought along a bunch of other big names - including Hugh Jackman, Sophie Turner, Ryan Reynolds, and Blake Lively - to enjoy the game with her.
While not everyone seemed to be happy with the surprise visit - some fans spent the night booing the singer rather than paying attention to the game - Kelce wasn't complaining at all.
In fact, he seemed to be pretty chuffed to see his latest love interest come down to support him.
According to the Daily Mail, it was reported that the official broadcast camera cut to the popular artist 17 times during the match. And to top it off, the Kansas City Chiefs game against the New York Jets ended up being the most watched Sunday night NFL match since the Super Bowl.
You would think that football fans would be happy that the game was being enjoyed by others too, but they were actually the opposite with many accusing Swift of destroying the sport - a bit dramatic, but okay.
In the wake of all the online tension, Kelce made an appearance on his podcast, alongside his brother Jason Kelce, and spoke about the overall coverage of his situation - stating that the NFL was "overdoing it a little".
"I think it's fun when they show who all is at the game," Kelce said. "I think it brings a little bit more to the atmosphere, brings a little bit more to what you're watching."
"But at the same time, I think they're overdoing it a little bit for sure. Especially my situation," he added.
Now the NFL has responded back to the claims emphasizing that they're just having fun with a popular "pop cultural moment."
"We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally," they said in a statement via PEOPLE. "The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.
"The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more," the statement concluded.
In other related news, Rachel Zegler was forced to speak out against sporting media after a recent viral video posted by Barstool news' Dan Kratz berated and insulted Swift.
"If Travis Kelce and Taylor Swift release a sex video, I'll consummate this relationship and be like, 'Fine. You guys can have sex, you can be boyfriend/girlfriend.' I don't buy it... until that happens, I think it's fake, I think it's for clicks, and I think Taylor Swift is using the NFL to try to make her star bigger," Katz said in a clip posted to X, formerly known as Twitter.
The 22-year-old star responded to the clip, slamming coverage around the singer as "cruel."
"It’s not news that the media is particularly (and unwarrantedly) cruel to Taylor Swift but the way men feel entitled to speak about women, their bodies, and their sex lives needs to be seriously evaluated," Zegler said in a tweet.
In a few follow-up posts, she elaborated on her response.
"You will never see people speaking this way about a man," she continued. "That goes for a lot of different scenarios. We do not pick apart men’s attitudes and relationships the way we do women’s and it’s not always just men who speak this way about us. Women can and do, too. It sucks."
After urging people to "leave Taylor Swift alone," Zegler also added: "Seeing a lot of 'it’s a joke' but you’ve got to understand that since the beginning of time 'you can’t take a joke' has been synonymous with 'let me say a horrible thing about women without suffering the consequences' — we’re sick and tired! It’s never been funny! Get a life!"