Viewers have been left baffled spotting athletes being handed a little box during medal ceremonies.
The 2024 Paris Olympics is well underway as the world’s greatest athletes gather to compete for gold medals in sports ranging from swimming to boxing.
For the first time in history, winning competitors at the sporting event will be handed a special prize: a strange-looking narrow box.
This has broken the tradition of Olympians being given customary flowers at the podium.
Gold medalist Thomas Pidcock poses with his medal and box. Credit: Jared C. Tilton / Getty
From a "chair leg" to "chocolates", people on social media have been left scratching their heads trying to guess the deal is with the small boxes.
What is inside the little box given to Olympic medalists?
It has now been confirmed that inside the box is a Paris-themed poster, designed by French artist Ugo Gattoni.
The picture contains a big red Eiffel Tower, the River Seine, and has the words XXXIII Olympiade referencing the fact that Paris 2024 is the 33rd edition of the modern Games.
The limited-edition illustration - which was specially made for this year - is being given as a special thanks to the medalists.
It took the talented artist more than 2,000 hours across six months to produce the designs for the posters with game organizers.
The official unveiling of the picture was on social media in March, with games officials proclaiming: "A picture is worth a thousand words."
Check out the poster below:Many people online shared their reactions after finding out what's inside the box - and let's just say they weren't impressed.
"That really is cheap by Paris! What happened to a bouquet of flowers? It’s nice they’re given a unique mascot with their respective medal, but they should be the accompanying prize on the podium not a poster!" one user blasted.
A second person questioned: "A f***in poster??" while a third added: "They give a poster and a plush to the people on the podium at the Olympics…"
The box contains a Paris-themed poster, designed by French artist Ugo Gattoni. Credit: Charles McQuillan / Getty
Athletes fortunate enough to make the podium will also be given a "Phryge" mascot, which is produced by Doudou et Compagnie in Brittany.
The official mascot of the Olympics comes tailored depending on an athlete's performance, however, they will receive this after the games.
Winning competitors will also receive a mascot toy. Credit: Tullio M. Puglia / Getty
According to The Mirror, Paris 2024 president, Tony Estanguet, a three-time Olympic gold medalist in canoe slalom, said of the mascots: "We chose an ideal rather than an animal."
"We chose the Phrygian cap because it's a very strong symbol of the French Republic. For French people, it's a very well-known object that is a symbol of freedom," he added.
With close to 1,000 medals up for grabs at the games, there are a lot of posters and mascots to go around.