Tucker Carlson mocked for saying he's 'turned off' by 'unsexy' M&Ms during segment

Tucker Carlson’s bizarre rant about being "turned off" by a candy company’s move to make brown M&Ms "less sexy" has sparked some hilarious responses online.

The Fox News host was not impressed with M&M's parent company Mars Incorporated's decision to give the anthropomorphized candy characters "more nuanced personalities".

The brown M&M's signature heels have been replaced with lower pumps, while the green M&M now boasts a pair of "cool, laid-back sneakers to reflect her effortless confidence".

Watch Tucker Carlson's bizarre M&M rant right here: 

While the move was welcomed by many, it seems as though it struck a nerve for Carlson.

In a Friday night segment, Carlson said M&Ms would not be satisfied "until every last cartoon character is deeply unappealing and totally androgynous".

"Until the moment you wouldn't want to have a drink with any one of them. That's the goal. When you're totally turned off, we've achieved equity. They won."

Carlson didn’t specify which M&M he’d like to share a drink with, instead, he empathized with Orange M&M’s anxiety: "Maybe he doesn’t like all the ugly new shoes he sees around him. Maybe he liked the sexy boots. Maybe the orange M&M is a secret sexist himself."

It wasn't long until social media users mocked Carlson's monologue, as one person asked: "Does Tucker Carlson know you don’t actually have sex with the M&Ms?"

Another wrote: "JFC the man is worried about candy? He’s politicizing candy?"

Meanwhile, writer Ian Millhiser joked that the M&M makeover had been designed to bait the Fox host.

"Whichever M&Ms marketing exec came up with the idea to bait Tucker Carlson into ranting about M&M is getting a raise," he wrote.

In a statement announcing the new-look M&Ms, Mars said the move was part of its "global commitment to creating a world where everyone feels they belong and society is inclusive."

The company added: "M&M'S has long been committed to creating colorful fun for all, and this purpose serves as a more concrete commitment to what we've always believed as a brand: that everyone has the right to enjoy moments of happiness, and fun is the most powerful way to help people feel that they belong.

"As one of the world's most iconic candy brands, who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&M'S?"

Featured image credit: ZUMA Press, Inc. / Alamy