Fair and fiery-haired folk - your country needs YOU to look as sexy as possible for a new and important mission! Pioneered by ginger advocate Thomas Knights, the Red Hot project is on a quest to change the popular perception of redheads - a quest for which you could be on the front line.
In a plea to “rebrand the ginger male stereotype”, Thomas Knights’ campaign is determined to turn gingerness into a desirable trait. The strategy has many elements, ranging from fundraising, to increasing diversity, to encouraging sexy gingers to get their kit off.
According to the organisation’s website:
“Red Hot is the brain-child of photographer Thomas Knights, a photography campaign renowned for pushing boundaries and creating dialogue in the ever-changing fashion industry while raising funds for good causes.
“Internationally acclaimed as a ‘global movement’, Red Hot began in 2013 and has since toured the world and gained unprecedented fame and recognition.”
Check Out The Promotional Video For The 'Red Hot' Calendar 2019:Beyond tongue-in-cheek calendars, Red Hot has also raised £60,000 for various charities and good causes including The Diana Award and the Terrence Higgins Trust, as well as advocated for anti-bullying and diversity movements around the world.
This year, the organisation’s much-celebrated calendar will be produced in partnership with testicular cancer charity “It’s In The Bag”. Shoots are scheduled to take place from 22-24th August at a central London location.
Red Hot has also revealed that it will be throwing its weight behind Lady Gaga’s “Born This Way” charity - a foundation aimed at spreading and fostering kindness and empowerment in the artistic community. If that isn’t a worthy enough reason to take your clothes off, you might as well never be naked again.