Fair and fiery-haired folk - your country needs YOU to look as sexy as possible for a new and important mission! Pioneered by ginger advocate Thomas Knights, the Red Hot project is on a quest to change the popular perception of redheads - a quest for which you could be on the front line.  In a plea to “rebrand the ginger male stereotype”, Thomas Knights’ campaign is determined to turn gingerness into a desirable trait. The strategy has many elements, ranging from fundraising, to increasing diversity, to encouraging sexy gingers to get their kit off.  [[instagramwidget||https://www.instagram.com/tv/CD4dgJ7HkuN/]] [[instagramwidget||https://www.instagram.com/p/CDyuniznJKx/]] According to <a href="https://www.redhot100.com/ourstory">the organisation’s website</a>: “Red Hot is the brain-child of photographer Thomas Knights, a photography campaign renowned for pushing boundaries and creating dialogue in the ever-changing fashion industry while raising funds for good causes. “Internationally acclaimed as a ‘global movement’, Red Hot began in 2013 and has since toured the world and gained unprecedented fame and recognition.” Check Out The Promotional Video For The 'Red Hot' Calendar 2019: [[jwplayerwidget||https://content.jwplatform.com/videos/6ovhnwzi-sKUnNGKf.mp4||6ovhnwzi]] Beyond tongue-in-cheek calendars, Red Hot has also raised £60,000 for various charities and good causes including The Diana Award and the Terrence Higgins Trust, as well as advocated for anti-bullying and diversity movements around the world. This year, the organisation’s much-celebrated calendar will be produced in partnership with testicular cancer charity “It’s In The Bag”. Shoots are scheduled to take place from 22-24th August at a central London location.  [[instagramwidget||https://www.instagram.com/p/CDhBruuHDO3/]] Red Hot has also revealed that it will be throwing its weight behind Lady Gaga’s “Born This Way” charity - a foundation aimed at spreading and fostering kindness and empowerment in the artistic community. If that isn’t a worthy enough reason to take your clothes off, you might as well never be naked again.

Ginger men wanted to pose naked for 'Red Hot' 2021 calendar

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