Anyone remember the 'I love my curvy wife guy'?

Well, I might have to jog your memory. He's the man who had what seemed to be a pretty innocent and well-intentioned idea from afar, but looks a little more ridiculous up close. Appreciating your partner and supporting those who have body types that don't conform with society's narrow beauty standards is a good thing, obviously, but there is such a thing of doing the right thing in the wrong way.

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Last year Robbie Tripp wrote a post about his wife in which he wrote that "her shape and size won't be the one featured on the cover of Cosmopolitan but it's the one featured in my life and in my heart". If he was hoping to induce a collective eye-roll from the entire internet, he was pretty spot-on when he wrote:

"As a teenager, I was often teased by my friends for my attraction to girls on the thicker side, ones who were shorter and curvier, girls that the average (basic) bro might refer to as "chubby" or even "fat."

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"Then, as I became a man and started to educate myself on issues such as feminism and how the media marginalizes women by portraying a very narrow and very specific standard of beauty (thin, tall, lean) I realized how many men have bought into that lie. For me, there is nothing sexier than this woman right here: thick thighs, big booty, cute little side roll."

Hear that, ladies? He ain't your typical bro. What a hero.

Well, it's fair to say that the internet enjoyed making fun of him, seeing as his post about body positivity seemed to be far more about how great he is than about his wife.

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There were some out there who praised him for not hating the way his wife looks, but a large portion seemed to be overwhelmed with the cringeyness. However, I have something to inform you all: the curvy wife dude is back.

After going viral the first time, he's clearly got a taste for it, posting more of these sort of lengthy posts, again about his curvy wife. "Sometimes when we’re out and she’s just killing the game in one of her fire outfits," he writes. "I have to resist the urge to yell: 'THIS IS MRS. TRIPP AND SHE’S ALL MINE!'"

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This is giving me flashbacks of all those TMI couples on Facebook that feel the need to tell everyone about how attracted they are to each other now. Lucky for us, Instagram has recently added a 'mute' option, so I can never see this again.

Fortunately, a more recent post is more generally about body positivity and the lies sold about what women should look like, rather than about how great he is for being above it.

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Yet that doesn't stop his feed from being one of the most irritating 'inspirational' grams out there, if we're being honest.

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Somehow, Tripp has turned these posts into a career, in which he can do a few sponsored product posts and pay the bills like he's a Kardashian or something. And his book, for the record, includes sentences like: "Never be heard wasting minutes discussing inconsequential martyrs of mediocrity, for their unenlightened existence has no place inside a heart full of wonder".

Now, where's that mute button?

Guy writes tribute to his 'curvy' wife but people are conflicted