A cafe has ditched the traditional term 'gingerbread man' in favour of a more inclusive moniker for its biscuit after receiving feedback from a customer.
When the customer at The Tannery in Auckland drew attention to the fact that the snacks, with their vague human-like outline, were labelled 'gingerbread men' as opposed to 'gingerbread people', owner Andre Cettina felt inspired to spearhead a change.
So he changed the label on the jar so that it now reads: "gingerbread gender-neutral person".
"It was completely tongue-in-cheek at the start," said Andre, per Stuff.co.nz. "But it's become a really good conversation piece in the cafe."
Perhaps unsurprisingly, the forward-thinking label didn't go unnoticed by customers, many of whom shared photos of it to social media.
And, in fact, it ended up sparking a fierce debate on the cafe's Facebook page, when Andre himself posted a snap of the 'woke' biscuit jar.
"PC gone mad, always been gingerbread man, why change now. It's a biscuit, not a living creature. I find this all so sad!!" one Facebook user wrote.
Another replied to the comment, writing: "Me too! Soon we won't be able to use the term human, we'll all be hupeople."
Check out how to make this Baileys Gingerbread Skillet Cookie:Countering their arguments, a third replied: "Not sure why people getting so mad. This is a conversation starter, and these issues won't be dealt with until we are open to talking about them."
Addressing the debate, Andre said: "We've had a lot of people commenting saying 'stop being so pedantic, it's just a biscuit'. I had to reply to them going, 'did you miss the whole point?"
"It used to be that 90 per cent of the time we sold [the gingerbread biscuits], it was to kids. There's a lot more people buying them now, which is quite funny."
