Lego has launched its very first LGBTQ+ set ahead of Pride Month in June.
The toy production company revealed yesterday in a press release that the brand new set, titled Everyone is Awesome, is inspired by the LGBTQ+ community's rainbow flag.
It comes with 11 monochrome mini-figures, which have their own individual hairstyle and rainbow color.
Set designer Matthew Ashton said of the unprecedented Lego set in the release: "I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love.
"Everyone is unique, and with a little more love, acceptance, and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe Everyone is awesome!"
Matthew went on to say that the buildable model was a tribute to those who identify as LGBTQ+ within the company - as well as fans of the brand who are in the community.
He continued: "I am fortunate to be a part of a proud, supportive and passionate community of colleagues and fans.
"We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared."
Flynn DeMarco, a competitor in the TV show Lego Masters, who also happens to be a member of the LGBTQ+ community, said that it "means a lot" that Lego brought out the new inclusive set.
"Often LGBTQ+ people don’t feel seen, especially by corporations. There’s a lot of lip service and not a lot of action. So this feels like a big statement," he told The Guardian.
Flynn said the set filled him with joy and that it also made him well up with emotion. He told the paper: "For Lego to do something so inclusive, so full of joy – it made me smile, then cry, then smile a little more.
"People look to a company such as Lego – a company they love and enjoy – and think, 'Hey if it’s OK for Lego, maybe it’s OK for me, too."
