One mom has taken Christmas into her own hands and launched a Black Santa's Grotto in a bid to make all children feel included.
As well as a Black Santa, Mrs. Kringle, and elves, Charlotte Lewis's festive experiences feature traditional Caribbean food and board games.
The 35-year-old Caribbean mom-of-two had always loved the holiday season but felt frustrated with how poorly her children were represented by it.
She also wanted them to enjoy the traditional Jamaican food and games she had always associated with Christmas.
So in 2019 she took matters into her own hands and launched London's first Black Santa's Grotto experience with the help of her family.
She told My London: "It was gonna be small in the beginning, but people seemed more interested, parents felt more interested, not just Black parents but others also wanted to see more representation.
"Tickets sold out in four months, it was a two-day event on the weekend before Christmas."
Sadly the grotto was unable to open last year due to Covid-19 restrictions. But this December they're back and bigger than ever.
The already sold-out experience includes a bigger venue, a present for every child, and a food truck serving Caribbean and African bites.
"I wish I had this grotto growing up, things like this invoke positivity," Charlotte went on.
"It's important for all kids to see Black people in a different light, it's important for kids imagination, for my daughter white and Black Santa is now Santa to her, it's about what she imagines in her head with the suit."
As well as Black Santa and Black elves, children also have the chance to meet a Black Mrs. Kringle - played by none other than Charlotte's own mom, retired school teacher Steph Brent.
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She'll be helping her husband Mr. Kringle - played by 24-year-old Londoner Olufemi Makanjuola - to spread diverse Christmas cheer to all the visiting children.
Tickets for the grotto are currently sold out, but you can find out more information here.
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