The summer of 2020 is already synonymous with picnics. As we adjust to the new normal, we are finding ways to soak up some rays while socially distancing with our friends.
Now, Smirnoff has created the perfect taste of summer 2020 with its new, low-calorie hard seltzers, which are available in Raspberry & Rhubarb and Orange & Grapefruit flavors.
The summer drinks come in 250ml cans with a 4.7% ABV, so they are perfect for transporting to all of your socially distanced events and pack just 72 calories each - a truly guilt-free treat.
Smirnoff Seltzers are made from the brand's No.21 Premium Vodka, sparkling water, and natural fruit flavors.
In a statement cited by the Grocer, Smirnoff said the launch of the new duo came "an exciting time for the category" as it taps into "the consumer demand for spritz-style drinks."
The brand said the new cans are "a great alternative for those looking for a lighter calorie option to wine and beer."
We sampled both and can describe the Raspberry & Rhubarb flavor as being a subtly sweet drink that will really satisfy anyone looking to cool down with something delicious, whereas the Orange & Grapefruit flavor packs a zesty punch that we would be perfectly paired with a salad or juicy burger.
Sarah Shimmons, the global marketing director for Smirnoff, said: "Smirnoff has a long legacy of innovation, so we're thrilled to bring the new range of seltzers to the UK.
"After seeing the trend of hard seltzers roar in the US, we're delighted to offer consumers refreshing tasting Smirnoff Seltzers, at 72 calories per 250ml serving. We are excited to launch in the UK, just as the summer begins."
The new seltzer flavors are available in the UK at Sainsbury's, Tesco, and Waitrose for £1.80 ($2.25) per 250ml can, and they hit the shelves just last month, so if you're quick, you'll be one of the first to try these delicious drinks.
In short, if you're looking for a fruity and refreshing tipple this summer, Smirnoff Seltzers will more than hit the spot.