Tinder is set to add video chatting to the app to allow hopeful singles to date during the coronavirus lockdown.
The new feature is set to be in place by the end of June, allowing singles to interact on the platform while adhering to the lockdown measures.
News of the feature was announced at the Match Group's first-quarter earnings call, and it will be the single biggest change to the app since it was launched in 2012.
During this call, it was revealed that women were swiping 37 percent more during the lockdown than they were before.
Meet the most popular daters on Tinder:Per the Mail, the letter to shareholders from Match Group CEO Shar Dubey reads: "Tinder clearly remains a go-to app for meeting new people, which has become an even more critical service with so many people stuck at home, and Tinder plans to launch one-to-one live video late in Q2."
"Tinder's product roadmap for the year largely remains on track, and we remain committed to developing and testing a number of new revenue features in 2020, though priorities could shift quickly depending on how the crisis continues to unfold."
Match Group is the parent company of Tinder, Hinge, OKCupid and PlentyofFish, and it is reaping the rewards of increased use during the pandemic.
According to Business Insider, the group has made over $544 million in revenue during the first quarter of 2020, which marks a 17 percent increase year-over-year.
"Social distancing has required adaptations and pivots and has impacted our business because the manner in which singles engage with our products and start relationships has quickly evolved," Dubey wrote.
"We know that singles are adjusting their behaviors, and many are shifting to having dates virtually via phone or video."
As it stands, a number of Match's apps already offer the option of video dating, like Hinge, but until now, Tinder has remained a text-only platform.
