Tinder is set to add video chatting to the app to allow hopeful singles to date during the coronavirus lockdown.
The new feature is set to be in place by the end of June, allowing singles to interact on the platform while adhering to the lockdown measures.
News of the feature was announced at the Match Group's first-quarter earnings call, and it will be the single biggest change to the app since it was launched in 2012.
During this call, it was revealed that women were swiping 37 percent more during the lockdown than they were before.
Per the Mail, the letter to shareholders from Match Group CEO Shar Dubey reads: "Tinder clearly remains a go-to app for meeting new people, which has become an even more critical service with so many people stuck at home, and Tinder plans to launch one-to-one live video late in Q2."
"Tinder's product roadmap for the year largely remains on track, and we remain committed to developing and testing a number of new revenue features in 2020, though priorities could shift quickly depending on how the crisis continues to unfold."
Match Group is the parent company of Tinder, Hinge, OKCupid and PlentyofFish, and it is reaping the rewards of increased use during the pandemic.
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According to Business Insider, the group has made over $544 million in revenue during the first quarter of 2020, which marks a 17 percent increase year-over-year.
"Social distancing has required adaptations and pivots and has impacted our business because the manner in which singles engage with our products and start relationships has quickly evolved," Dubey wrote.
"We know that singles are adjusting their behaviors, and many are shifting to having dates virtually via phone or video."
As it stands, a number of Match's apps already offer the option of video dating, like Hinge, but until now, Tinder has remained a text-only platform.
Since online dating first emerged more than 20 years ago, the ways in which people attempt to find a partner have evolved significantly. No longer do we have to rely on friends setting us up on dates with "this really nice guy they know from the office", or putting a lonely hearts advert in the back pages of a newspaper, or drunkenly eyeing up someone in a bar without knowing whether or not they'll agree to have a drink with you.
In fact, with apps such as Tinder, you don't need to risk any embarrassment or awkward conversation at all. You just swipe right on the people you like - et voila - if they've swiped you too, you've got yourself a starting point. There's no obligation to meet with people you don't get along with, no rules saying you have to reply to that awkward chat up line, and no time wasted by going on "blind dates" with people who turn out not to be your type at all.
But now the infamous dating app has upped its game even further - and it might just help you find that special someone.
As most people know, Tinder's main rival is Bumble - the app which only permits women to start the conversation. This feature has worked really well for them, as guys don't feel the pressure of having to initiate a chat, and women don't have to put up with pestering guys who won't leave them alone when they don't respond to the first "heyyyyyyyy :)".
So, in a stroke of genius (or plagiarism - you decide), Tinder has decided to adopt this same format for their own platform. However, they've set it as an option rather than a built-in feature.
This means that, if you're a woman on Tinder, you can basically choose to have your DMs open or closed.
"Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great," said Mandy Ginsberg, the CEO of the company that owns Tinder. "Giving people the choice versus telling people how to engage is the big difference."
This is a clear effort by Tinder to close the gap between the number of users their platform has, and the amount of people who are signed up to Bumble. At the moment, a lot of women have Tinder and Bumble, so this option would essentially negate the need for someone to have more than one account.
Tinder also tried to buy Bumble recently, but their offer wasn't enough. Clearly, this is their way of getting their own back.
Then again, there's nothing stopping men and women from still using Bumble, so it all just seems to be down to personal preference.
So, if you're a man who isn't too confident with opening lines, or a woman who likes to have the first say in a conversation, keep an eye out for the new Tinder update. It's sure to be a talking point with your new matches.
It used to be said that the best things in life are free - but that was before people discovered that you can create a 'premium' version of something and stick a price tag on it.
Tinder, which was one of the first apps to offer a 'swiping' function, was an instant hit when it first launched in 2012. As a free dating platform, it had obvious appeal to young people who were looking for a partner - or something a little more casual.
Within just two years of its existence, the app was registering approximately one billion swipes a day, and since then the company has introduced a load of new features. With the addition of more gender options, a 'moments' function, and the ability to 'super like' another user, Tinder began shaping up to be one of the more sophisticated options on the market.
Unsurprisingly, then, the app got an upgrade to a premium version in 2015 with the launch of Tinder Plus. The standard functions were still available for free, but paying users could also get access to 'rewind' and 'passport' features in order to re-swipe previous potential matches and change their location in order to look for new people.
Now, the masterminds behind the most iconic dating app of the 21st century have gone one step further. In an announcement on their website, Tinder broke the news of yet another upgrade. The latest version, which is being described as 'a first-class swipe experience', is apparently being marketed as a more luxury iteration of the dating app:
"We know you. You live in a world where every moment counts—where speed equals success, you’re always on the go, and you can’t let anything slow you down. Especially your Tinder feed."That’s why we created Tinder Gold, a members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls—as well as our new Likes You feature, so that you can see who likes you before you swipe. Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure."
The statement sounds almost like it's trying too hard to be one of those Old Spice commercials, but the details it gives about the new offerings are certainly intriguing. The 'likes you' feature is probably the most useful for those who take their Tinder-ing seriously, as it allows you to see who's already swiped right on your profile. However, the function could also potentially kill off the app. Essentially, if everybody just waits to see who's swiped them, instead of doing the swiping, nobody will get any matches.
I don't think that's a huge worry, though, as prices for the Gold package are rumoured to be around $15 a month. Maybe a few of the more serious users will invest - but I doubt it'll be a huge hit for those who are mainly in it for the Netflix and chill.
Tinder is a bit of a, um, hellhole. Since men throw a wide net and women are far more selective, many men end up throwing some half-assed thirsty shots to hundreds of women, and depending on how badly socialized they are, those messages can look pretty creepy very often.
Tinder is working on ways to make its platform less toxic, but in an interesting paradox, making language less toxic means replacing language with images. A depersonalized Tinder is a safer Tinder.
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A new set of reactions has been rolled out for use, expressing a variety of emotions. Among them are shocked disbelief, outrage, and an announcement that the 'ball is in your court'. These reactions are all image-based, so it's kind of like replying with a meme.
Now, you don't have to think up any replies to strangers shooting their message. Now, you just reply with an image reaction. No words; the pre-set emotional responses do the thinking for you.
The video below shows these reactions in all their glory:
Isn't this a bit troubling, though? I find it to be a fascinating microcosm of the world's direction that the response to harassment is to depersonalize and replace language with images. It seems to be a canary in the coal mines of digital excavation.
In the future, protest will simply be a thousand angry-react faces on Facebook floating in front of a video of Mark Zuckerberg talking. You're using his platform, stuck in his business model, using his preset emotional response to express dissatisfaction with him. It's a frightening microcosm. Will the angry-react face on Facebook be the next evolution of human language? God, I hope not.
Some of these reactions are sure to be useful, however. The "ball's in your court" seems to be good to express interest in talking to someone further, without necessarily directing the conversation. You want them to put something out there. So, that reaction could increase your odds of actually meeting with someone, as it makes it easy and stress-free to put that idea out there.
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The other question is whether or not this will decrease gross messages and harassment on Tinder. And honestly, I don't see this doing anything to prevent that. It's like replying to a comment online with a gif. It doesn't really do anything. It's more like you need an auto-block feature or something, some way to respond with one click to remove someone totally from your matches and prevent them from seeing you again on the app.
What do you think? Will you be using these new reactions? Do you think they'll help you out? Or will people who use them start getting ignored, and it won't catch on? Who knows. Sound off in the comments!
In other news, this study has predicted what your favorite mode of entertainment is, whether it be TV, phone or a laptop. What do you use to engage online with reaction gifs and avoid human contact? Is a virtual mind chamber next?
A woman has opened up about the fact that she uses LinkedIn as a dating app in order to find a decent man.
Now I know what you're thinking, LinkedIn for dating? What? What happened to Tinder, Bumble, and OkCupid?
Apparently, they're not serving their own purpose anymore and Linkedin has stepped up to offer a new, and slightly more innovative, option.
Long gone are the days for professional networking and showcasing your skills, it's now apparently the hub to meet a potential other half, well, according to one TikToker.
Taking to TikTok, user @candi.licious has been giving her followers an insight into her experiences on 10 dating apps in 10 weeks, and after giving Hinge, Bumble, and Tinder a shot, she then moved on to LinkedIn to see what the playing field looked like on there.
"Why am I using LinkedIn as a dating app? The filters!", she told her 47,000 followers. "Number one, I can filter for an education - MBA, baby. Number two, I can filter by industry. I'm looking at doctor, lawyer, finance bro.
"Number three, I can filter by country, very important. Unfortunately, I'm unable to filter by height but at least there are very good-looking photos that I can kind of do height analysis on."
I mean, if that works for you, it works for you, right?
Alongside the video, the TikToker also wrote: "I'm looking for A-grade men and Linkedin has A-grade filters!"
Hundreds took to the comments to talk about the unique idea, with many even recalling their own experiences on the app.
"I dated a top executive at a major media company that I met on LinkedIn (as I was building a network for my startup). So yeah, it works," said one user.
"I checked my then bf’s LinkedIn page after we met through tinder. We are married now. LOL," another added.
A third pointed this out: "The thing is, on LinkedIn they only have one perfectly edited headshot. I need a full posture pic for my evaluation."
"I have a 30 years old photo there," this user said, insinuating you can't trust what you see on the platform.
Credit: TikTok
Credit: TikTok
Credit: TikTok
Others also wondered if they should drop the actual dating apps and pick up Linkedin.
Well, if @candi.licious' experiences are anything to go by, it seems as though it's worth giving the idea a shot, especially if you've exhausted all your other options.
Featured Image Credit: Nikolas Kokovlis/NurPhoto/Getty
For so many people across the country, COVID-19 has had a devastating effect on their livelihoods.
Due to the nation-wide lockdown, industries like retail, hospitality, and travel have all been hit hard, with thousands of people losing their jobs, and many others having their income slashed after being placed on furlough.
However, after months of lockdown and ongoing social distancing rules, very few people have considered the impact the pandemic has had on sex workers.
Now, a professional escort has spoken to VT about the impact COVID-19 has had on sex workers, what has been her most unusual requests in the bedroom, and what needs to change for the stigma around the industry to finally be removed.
India Rose, an escort and camgirl from England, has been left unable to see her regular clients for months.
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"Officially, I started doing sex work about two-and-a-half years ago. I started off as a camgirl and you naturally build up relationships with regular clients and that led to meeting them, " she explained.
Prior to working as a camgirl, India Rose started seeing sugar daddies at the age of 18. Explaining that she was about to go traveling at the time, she said she purely got into the job after a friend said it was an easy way to make money.
However, after returning home and starting a Monday-Friday, 9-5 job, India Rose soon started to miss the excitement of her former life. Then, after seen an ad on Instagram, she decided to join a webcam agency.
While working as a camgirl, India Rose started to speak to regular clients on a daily basis. She explained to VT how this soon developed into her meeting one of them for sex:
"I had been talking to [a guy] for about three-to-six months, so quite a while. And then he said, 'Look, I'm in London, do you want to do something?' And I thought, 'Do you know what, yeah!'"
And despite what many people may think, India Rose has never been in a situation where she has felt unsafe - making sure to research each client before she meets them.
In fact, she points out that "it is no different to meeting a guy on Tinder or at a bar on a night out." But for extra precaution, India Rose does allow her close friends to track her phone.
When I asked how her friends responded to her career choice, India Rose said they have been 100% supportive, and they have said that "as long as your safe, then you're fine."
I then asked if her family knew about her life as a sex worker, to which India Rose told me:
"I've never fully said to [my family] that I do this. But I'm pretty sure that they've put two and two together [...] I don't know what they think I do otherwise because I've never had a proper job and I'm always in designer clothes.
"We've never openly spoken about it. Over lockdown, I went to stay with them for a bit. So I came to their house with a suitcase full of props and wigs and all sorts for webcamming - which I'm pretty sure they came across, but they've not said anything."
And when it comes to dating, India Rose told me that she has recently started talking to a guy, but is yet to come up with the best possible way to tell him about her life as an escort.
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When I asked India Rose to talk me through a normal working week, she revealed that she will usually work as a camgirl from Monday to Friday - of which her clients pay per minute in either group or one-on-one chats.
Once a month, she will set a weekend aside for her escort work - booking out an Airbnb where she meets her clients.
Talking me through the process, India Rose reveals that she does not do random meets, and makes sure she has built a relationship with the client beforehand.
Prior to meeting, they will discuss any specific requirements, what they are expecting, anything in particular they like, or what they would like her to wear.
She then takes the money on arrival and ensures that they take a shower - joining them if they would like.
"I'll get ready - if they've brought me a toy or a costume to put on. Then yeah, then we just get on with it and do it."
Sometimes the clients then suggest going for a meal - continuing to pay for India Rose's time.
Asking how much each session costs, India Rose revealed that she charges £350 ($460) per hour, and will see roughly for regulars over a weekend in two-to-three-hour slots.
With her webcam work included, she told me she can earn anywhere between £5,000-£6,000 ($6,590 - $7,910) per month.
However, India Rose did explain that her decision to see all of her clients over one weekend per month is down to two reasons; the fact that "it is quite draining, emotionally" and that she is admittedly "lazy".
When asked if she would encourage somebody else to become a sex worker, India Rose said "for sure", but offered the following advice:
"Just trust your gut and have a bit of common sense. Whether it is with a safety situation or you're truly thinking 'I want to do this/I don't want to do this' - don't do it for the wrong reasons. You have to do it because you enjoy it.
"Of course you're going to have days where you think, 'Oh, what a day!' But you get that with every job.
"It is hard work - especially with social media and advertising and photography - you have to wear a lot of hats. Don't think you can just jump on and do it. It is hard work. But I do think it is worth it.
"And I think if you're thick-skinned enough and I think if you really don't care and enjoy it, then go for it."
India Rose then stressed that you cannot survive in the business if you are "constantly anxious and constantly worried".
"So many girls get into it for the wrong reasons. Obviously the money is amazing, but you do need to enjoy it, she explained, adding: "Don't do it and always be looking over your shoulder. Don't drain yourself over it."
The 21-year-old then explained that even the webcamming comes with its risks: "You do have to be prepared, even on camera. Some [people] do want to be nasty and troll you for no reason - just because they can. And I just think, 'You're paying for this?!'
"But some girls get so upset over it - it sets them back weeks. It's just your mindset."
I then became curious enough to ask India Rose what her strangest request had been from a client, to which she gave me two answers which were poles apart:
"I always find the ones that are quite - not boring - but, mediocre the strangest. Because, in a way, I can see why the fetishes and why the odd requests... why you'd pay for it. Because it is a service at the end of the day, and it is something that you can't ask your girlfriend because you're embarrassed.
"So when guys just want to... I had one session before that was an hour and half, that was just kissing. I found that a bit odd."
"But also I've had weird ones before. One guy - there's this thing called sploshing - which is food fights and getting really messy with food. And it was a mixture between that and a foot fetish.
"So, he was basically pouring custard and squishing cake into my toes for about an hour. And that was a bit odd - but, again, easy to do."
However, like so many of us, India Rose's livelihood was left with a question mark over it when the UK was placed in lockdown back in March.
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Unable to meet up with clients, India Rose told me she was able to concentrate more on webcamming and her content sites.
With more people at home, I assumed that her webcam work would have increased, to which she responded:
"Yes and no" - there was fewer men online during the day, because their wives and families were home. So most of the late night and early in the morning were busier. But throughout the day, not so much.
"Lunchtimes were busy, when people were on their lunch breaks - working from home."
Yes, people are logging on to cam sites in their lunch breaks - who'd have thought it??
But as the UK's lockdown measures began to ease, it still took India Rose a while before she started meeting clients in the flesh.
"Personally, I didn't do any [meets] - just for personal preference, I didn't want to risk it," she explained, telling me that she had only her first client since lockdown at the end of July.
"I'm not sure I want to be meeting random people all the time - and even in hotels - it's all a lot harder. You never know what they've been doing or what they've been up to," she told me.
However, with many of her regulars out of the country, she admits that she still cannot "fully get back into it", even if she wants to.
And with so many people being out of work and cashstrapped, I asked India Rose if she'd seen more people turning to sex work, to which she replied:
"There has been a massive influx of girls working - it has jumped up dramatically. A crazy number of girls have signed up.
"I don't know if that's because they're out of work so they're more desperate for money, or they're at home and have more time on their hands, or if it is because it is more spoken about in the media and word of mouth. People are a lot more open about it."
When I asked her feelings on more women working in the business, she told me: "It is a bit more competition - but at the same time, it creates more conversation about it and makes it more open in society."
India Rose is currently a brand ambassador for the escort site Ennvy.com - a new website that she describes as "easy" and "user-friendly".
[[imagecaption|| Credit: Supplied/India Rose]]
"It's made by workers for sex workers," she explained, adding that the company also works to support charities that are striving to change society's attitudes toward the industry.
Discussing what needs to be done to help remove the stigma around sex workers, India Rose told me: It is 100% about education - just sex in general.
"There's such a shame around it and embarrassment - but when you think about it, it's one of the oldest industries in the book, but it's always had a stigma around it.
"I think you need better education, starting in schools. But also for adults to be more open about it - not discuss fetishes more, because that'll put us out of a job [laughs] - but to be more knowledgable on it. There's so many girls and women who still don't talk or discuss it.
"[Sex] education is not just about: 'You get your period, guys have wet dreams, you have sex, and here's how to put a condom on. Don't get a disease.'
"You need to talk about different relationships. You need to talk about LGBT sex. You need to talk about a much broader range of what is out there - because everybody is going to experience it."
However, despite the stigma surrounding the industry spanning generations, India Rose is confident that the conversation around sex work is growing, thanks to celebrities like Cardi B and Bella Thorne joining platforms like OnlyFans.
"I think with sites like OnlyFans - where it is so much more accessible and you've got influencers and celebrities doing it - it's all a form of sex work," India Rose explained, "so it does open up the conversation more and it is slowly being drip-fed into society."
India Rose also highlighted that there is also a generational gap when it comes to attitudes toward sex workers. She said:
"There's a lot of older women who will look down on girls for going out wearing a short skirt or low cut top - and then we get into blame culture.
"But in 20 years' time, I think it will be completely different yet again. With the internet and with everything being so accessible - [the industry] does just continue to grow."