Walmart has been forced to remove a shirt from their stores after an eagle-eyed shopper spotted a highly offensive hidden word on it.
It's common to express your personality via what clothes you wear, right? Some people dress to impress, and others dress for comfort.
You'd be hard-pressed to find somebody who doesn't appreciate a funny T-shirt, but what is funny is subjective to the individual.
Though perhaps one thing that may be a step too far is wearing an item of clothing with a word that most people deem highly offensive.
On April 3, Twitter user @whosurdaddienow uploaded an image to the social media platform where she challenged her followers: "I need this shirt before Walmart realizes what they have done. Find the hidden word."
Looking closely at the image, the shirt features a large "RE" next to the words "cycle" "use" "new" and "think".
It all seems pretty self-explanatory so far, doesn't it? The first couple of letters matches with the words next to them to make a new word. All very harmless.
But in case you've been staring at the image wondering why people are up in arms about it, start with the letter C in "cycle" and work your way down using the first letter of every word.
Yep. Whoever made the shirt either thought it would be funny to drop a C-bomb or they were completely unaware of what they were doing.
People flocked to the comments to share their surprise, with many being surprised that the shirt passed quality checks, and many questioning whether Walmart knew what they were doing.
There were others who wanted to purchase the item of clothing for themselves, but Walmart has since told the Independent that the "hidden word" was unintentional and "The T-shirt has been removed, and for context, this item was only available in Canada."
Naturally, people were hunting for the shirt in their local Walmart and one couple got lucky as they managed to spot them before they were removed from the racks.
It's not all bad news for grocery stores advertising items of clothing, as a chain in the UK was praised last year for their "unfiltered" and "real" models.
Model and self-love advocate Bruna Teixeira (@brunna.teixeira_) was shared on Asda's Instagram page modelling a matching set of Entice lingerie.
In the shot, the mom-of-two - who states on her personal Instagram account that "self love is the best type of love" - can be seen proudly displaying her stretch marks in their unfiltered beauty!
People flocked to the comments to express their joy at "realistic" models being used to advertise clothing, as one person said: "Thank you so much for using different bodies for your underwear campaign."
Grocery stores can get it right with their clothing... but it probably goes without saying that Walmart will be keeping a close eye on what they release in the future!
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