McDonald's is changing its name and ditching the Golden Arches to become WcDonald's after flipping its iconic 'M' symbol upside down.
Fear not, Mickey D's fans, the move is temporary, but the fast food chain has revealed it's getting a temporary rebrand.
Unless you're an anime fan, the reasoning behind it might be a mystery, but it turns out that the restaurant chain will be giving a nod to the fictional fast food brand that often appears in anime TV shows and films.
The manga-inspired makeover kicked off today (February 26) and will last until March 18 in 30 global markets.
WcDonald's - the spin-off of McDonald's used in the anime world - can be dated back to the 1980s when it first appeared in Cat's Eye.
It has since been seen in many other famous anime including Cowboy Bebop: The Movie, Sally The Witch, and Inuyasha among others.
As well as flipping its Golden Arches upside down (golden valleys, if you will?), diners will also be served their food in anime-themed packaging designed by Acky Bright, and can also get their hands on a savory chili WcDonald's sauce to dip their McNuggets and fries into.
McDonald's USA Chief Marketing and Customer Experience Officer Tariq Hassan said in a press release about the new campaign: "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years.
"The WcDonald's universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever."
If that wasn't enough, McDonald's has also teamed up with animation house Studio Pierrot to create four official WcDonald's anime shorts, with the first being released today, titled The Race to WcDonald's.
The remaining three are set to drop on March 4, March 11, and March 18 on WcDonalds.com or by scanning the QR code on the special WcDonald's bags.
Fast food fiends in Los Angeles will get to go one step further, as a WcDonald's immersive dining experience will be taking place between March 9 and 10.
There, they will get to enjoy a "multi-sensory dining experience" with a "genre-bending fusion of entertainment and food".
The press release adds: "Guests will be transported into the WcDonald's universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald's anime episodic shorts - all while enjoying a set menu of WcDonald's items.
"Fans can reserve their spot exclusively on OpenTable starting Feb. 28 by searching 'WcDonald's Immersive Dining Experience' on the OpenTable app or website."
Meet you at WcDonald's.