<p>In a step toward inclusivity, Lyft has rolled out a brand new feature; Women+ Connect.</p> <p>The service aims to boost the confidence and comfort of women and nonbinary people on its platform. While women make up almost half of Lyft riders, they constitute just 23% of drivers, according to a recent Lyft survey.</p> <p>This new feature is designed to increase this number by offering a more controlled and comfortable driving experience.</p> <p>“Women+ Connect is all about providing more women and nonbinary people the opportunity to earn money on their terms and giving riders more choice,” said Lyft CEO David Risher in a <a href="https://www.lyft.com/blog/posts/women-plus-connect">press release</a> for the feature. With the advent of Women+ Connect, Lyft has set its sights on changing these statistics and enhancing the overall rideshare experience for both drivers and riders.</p> <h2>How Does Women+ Connect Work?</h2> <p>The innovative feature allows women and nonbinary drivers to choose to match with women and nonbinary riders. A preference setting within the Lyft app makes this possible. It's important to note, however, that the feature serves as a preference rather than a guarantee. If there are no women or nonbinary riders nearby, the driver with this preference activated will still match with a male driver.</p> <p><img class="size-large wp-image-1263228208" src="https://img.vt.co/2023/09/LyftFI2-1024x534.png" alt="" width="1024" height="534" />[[imagecaption|| The feature is coming to a city near you. Credit: Oscar Wong / Getty]]</p> <p>When the feature launches in a city, women and nonbinary riders will receive a prompt in their Lyft app, encouraging them to opt into Women+ Connect. This would heighten their chances of matching with women and nonbinary drivers.</p> <h2>Real Stories, Real Impact</h2> <p>Women drivers are already praising the move. Skye C., a 5-star driver with over 4,000 rides, lauded the initiative saying: "I think it would be great to see more of us out here, hustling. It creates camaraderie and unity."</p> <p>Maria V., another driver with almost 1,000 rides, feels that the feature establishes "a mutual understanding, like 'girl code.'"</p> <p>Mimi F., who has provided 20,000 rides in the past decade, added: "Women+ Connect gives me an extra added layer of confidence when I want it, so that I can keep driving whenever it works for me."</p> <p>Experts in various fields have also thrown their weight behind this feature. Jay Brown of the Human Rights Campaign applauded Lyft, saying: "Lyft is rolling out an inclusive product at a time when so many companies are shying away from explicit inclusion of transgender and non-binary people."</p> <h2>Launching in Select Cities</h2> <p>The feature is set to debut in early-access cities like Chicago, Phoenix, San Diego, San Francisco, and San Jose. But Lyft promises a broader rollout soon, ensuring customers in each city have a seamless experience.</p> <h2>More Than Just a Rideshare Platform</h2> <p>Lyft is doing more than just rides; it’s creating opportunities. On the platform, 57% of women drivers say they use the earnings as supplemental income, while 98% appreciate the freedom and flexibility it offers. Another 90% use it as a means to earn money while pursuing other goals.</p> <p>This is a game-changing moment in the rideshare industry, offering riders and drivers alike a sense of empowerment, choice, and community. If you're considering taking a Lyft ride or getting behind the wheel, now's the time to download the latest app version. Women+ Connect might just be the feature that takes your Lyft experience to the next level.</p> <p>To learn more about Women+ Connect, visit <a href="https://chat.openai.com/c/lyft.com/Women+" target="_new" rel="noopener">Lyft's dedicated page</a>.</p> <h6>Featured image credit: Oscar Wong / Getty</h6>

Lyft's new app feature allows women, nonbinary riders and drivers to match

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