A number of social media users have criticized a water park after its director was filmed forcibly dragging a mom in front of her crying child following a dispute.

Per The New Zealand Herald, the incident in question occurred at the Waterworld water park in Browns Bay near Auckland on January 6.

According to the water park's official policy on its website, both children and parents/supervisors visiting the park are required to be competent swimmers.

Take a look at this video of the incident:

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When the woman in the video (who has chosen not to identify herself) realized that she and her six-year-old daughter couldn't play at the inflatable park she turned back to ask for a refund. This was refused as per the company's terms and conditions.

She said she decided to keep the jackets until the one-hour session they had paid for was over so her daughter could play in the shallow pool.

But as she walked away with the life jacket to get her daughter's surfboard, a male staff member pursued her, telling her to take off her jacket and leave.

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When she refused, the staff member grabbed her by the arm, and forcibly dragged her away.

A video of the incident was recorded a the time, which shows the woman being dragged and pulled towards the company's marquee until her life jacket came off.

On Twitter, a number of social media users have since viewed the video and condemned the actions of the water park's staff.

People slam water park for forcibly dragging mom in front of crying child