Pornhub has been expanding its philanthropic arm. Also known as Pornhub Cares, the offshoot has previously turned its efforts to saving the bees, while simultaneously championing bisexuality, and now, they've set their sights on tackling the climate change crisis.
Per Forbes, their Dirtiest Porn Ever campaign seeks to save the world's beaches, and provide us with some X-rated content to boot.
Watch Bill Nye drop F-bombs while explaining the climate change crisis:"The mass consumption of single-use plastic has become so common that we often don't realize how much of it winds up on our beaches and in our oceans, endangering the lives of thousands of species," reads the campaign's website.
"We need to change our ways and stop trashing these pieces of heaven on Earth. To help, please watch the entire uncensored video above starring outdoor porn power couple LeoLulu, and for each view we’ll donate to Ocean Polymers to help fund their efforts to clean ocean waste."
It's a noble effort to raise awareness about the 6.5 million tonnes of litter being dumped in the world's oceans every year - and the ensuing video is certainly striking; it features amateur pornstar couple Leolulu engaging in sexual activity on one of the world's most affected beaches. As the video progresses, a cleaning crew pick up all the waste to reveal the pair, who have been hidden all along amongst the garbage.
Each view the clip garners will result in a donation to Ocean Polymers, a nonprofit organisation which researches solutions to collect and process plastic from our oceans.
In a press release about the collaboration with the adult website, Executive Director and Project and Operations Manager of Ocean Polymers, Heather Wigglesworth, stated "The initiative and support from Pornhub is inspired and appreciated. Whilst I'm sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilizing their voice and reach for positive action."
"We are all part of the problem and must work together to find solutions. This is a brand with significant global reach spanning all demographics, so it is a very effective platform to raise awareness and support for the crisis we face in our oceans today. It would be great to see more companies of this size and stature taking the same responsibility with the audience they engage," she continued.