As any large breasted women can attest to, boobs sure can get in the way.
And this is especially true in the summertime. While men can spread out on picnic blankets, and pool floats, women have to try to figure out where to put the darn things. You can either lay on your stomach, and endure the pain that comes with squishing them, or, you know, find a more accommodating position.
This looks to be a problem of the past, however, given that lingerie brand Bravissimo has come up with a rather ingenious spin on the humble pool float.
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The brand, which specialises in larger bra cup sizes, has created a pool raft with extra space for your boobs.
It originally started out as an April Fools' joke, but thanks to an overwhelmingly enthusiastic response from their customers, it's now a real-life product.
"Back in spring, we posted an April Fool’s joke on social media to say that we were developing a lilo with room for your boobs so Bravissimo girls would be able to relax on their front in comfort. It had made us giggle in the office, and made the bigger-boobed among us sigh… if only!" they wrote on their website.
"And that’s as far as it would go… or so we thought.
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"As we hope you know, our absolute favourite thing is when we can provide something that big-boobed women want and has never been available before… so as we watched your comments stack up in our inbox, it dawned on us that we really had to give this a go! Although we’re clearly not experts in lilos (!), we couldn’t miss the opportunity to kit you out with it in time for summer… so we dived head-first into developing an inflatable that would be the hol(e)y grail for Bravissimo girls.
We’re really excited for you to try this out, and we really hope it floats your boat! If you’re excited too, why not become one of the first Bravissimo girl lilo owners? We hope you’re about to enjoy a new world of lounging on your front in total comfort… and we can’t wait to see your pictures!"
The lilo is available for purchase for $45 (£25) with shipping, and is truly a godsend considering summer is right around the corner.
I think I speak for women everywhere when I say that it's about time for a product like this!