"I've used the brown version of emoticons, as a sort of satire. Because I'm like 'what's the point? It doesn't really matter.' It's an emoticon, I don't really like emoticons anyway. If someone does have an emotional attachment to an emoji then they've got a problem."
- Junaid, 23, Asian British
"This sounds like I'm sitting on the fence, but I'm not really sure. As a white person, I don't really know if it's a problem, but then I'm not the person who's being offended by it. So I completely understand if other people of other races may find it offensive. I have used [black emojis] but I don't think I've ever given any consideration to the offence it might cause."
- Ryan, 27, white British
"I use the corresponding skin tone because I think it's a good thing to have variety, to have way more colours. I don't use them because I'm black and I think 'it represents me' ... I don't see an issue. In fact I would question someone having an issue with it in the first place. It depends on the person. If I know the person and I know why he or she is using that emoji, then I know the context. Two years ago there was just one colour, and if someone was to send you a white emoji, then you wouldn't think twice about it. So because there are more options, you might feel like now people are forced to identify with a race."
- Sandra, 27, black British
"All that matters to me is communication, so I don't use them, but you young people are crazy about it! The only problem might be if someone who is not white, doesn't use the proper colour for themselves. Like, for example, there are some black people with brighter skin, and so if people don't have that option, to choose how dark their skin is, it might give an inaccurate portrayal. There are some black people who don't like to be portrayed with lighter skin, so they might be offended."
- Jehoshaphat, 65, Black British
"I always use the normal, yellow emoji; I don't really go for others. I think it's just a more generic answer. It's interesting that there are different colours of emojis, but I think it's just creating a problem. It didn't seem necessary to open it up to this point. It's not a thing I have an issue over."
- Matthew, 28, white British
"You should use any emoji you want. I don't think you should make a difference out of it ... I don't think you should make a drama out of it if you use a black emoji."
- Alicia, 20, white British
"It's a bit crazy to say that it's racist. I mean, I don't really use white emojis, but I don't use black ones either. But it doesn't matter, it's just an emoji. Weirdly enough, if someone white did send a black emoji, I'd wonder why. But I wouldn't think anything of it. It would never bother me to be honest. I just use the yellow ones."
- Tola, 16, black British
"I wouldn't necessarily say that it's a problem, but it is something that I've personally avoided intentionally. I use normally use white or yellow [emojis] based on who I was talking to, I think. I am aware of any repercussions that come about as a result of it. Certainly Kendall Jenner, with her however-many followers, has got more of a social impact than I have. I think maybe she should be more socially aware than she apparently has been."