YouTuber Pretty Pastel Please dies suddenly at the age of 30

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By Asiya Ali

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A YouTuber, known as Pretty Pastel Please, has tragically passed away at the age of 30.

The family of the social media star announced the heartbreaking news online, revealing that their loved one died last month.

"Her passing was sudden, unexpected, and devastating to all who knew her," they wrote. "This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We would ask that you respect their wishes - they appreciate all of your support but need time to heal in private."

"A memorial will be posted on YouTube and here on Instagram in due course. Thank you for understanding in this difficult time. If you or anyone you know is affected by this news, please reach out for help. You are not alone. In Australia, you can contact Beyond Blue at 1300 22 46 36 for confidential, free counseling," the statement concluded.

The content creator, whose real name is Alexandra, had a loyal fanbase on Instagram and YouTube where she shared videos about her fashion hauls, product reviews, and travel videos.

Since starting her channel in 2017, Alexandra has gained 691,000 subscribers on the platform, with her most popular video recapping how she "only ate food from 7-Eleven in Japan for a week" pulling in 4.2 million viewers.

Her other most-watched clips included spending $500 at Wish on car accessories and more (2.8 million) and her parrot whispering into a microphone "for 5 minutes straight" to "cure your sadness" (2.6 million).

The last video she shared was on May 31 and it featured a Temu fashion haul.

After the devastating news of her death, Alex's fans took to Instagram to share their heartfelt tributes to the beloved star. Many of them noted that she was targeted by cruel online trolls.

One user wrote: "I can’t believe this. Alex, you were so kind to me and such an icon in fashion. The world is so cruel and unfair. I wish her family and friends the absolute best."

"I genuinely am unable to process this at this point! As someone who’s who watched her for years. Her haul videos helped me get through terrible times. And then to see a wave of people hating on her and spreading absolute [nonsense] to now this!" a second person said.

A third added: "I’m genuinely so distraught by this news. I watched Alex for so many years she began to feel like a friend. Prayers to her family and friends during this difficult time."

According to reports, Alex divorced her husband last year and had been candid about her mental health struggles.

She has also opened up about the impact of social media in recent years, stating that she found it difficult to deal with all the "hurtful" comments and asked viewers to be kinder.

"I'll admit it now, I don't handle criticism well. I'm not cut out to handle reading negative things about myself," she penned in a December 2022 post, per Daily Mail. "I can see a thousand positive comments and forget them all the moment someone says they don't like me."

"Ten thousand people can tell me they think I'm beautiful, but if ten people call me ugly, my self-worth goes down the drain. No, I can't handle it, but that doesn't mean I can't continue to have a presence online," she continued.

"People say 'you shouldn’t be a YouTuber if you can’t handle negative comments' but how about 'YouTubers shouldn’t look at comments, because the things people say can be very hurtful?'" she questioned.

Alex's cause of death has not been disclosed.

Our thoughts are with her family and friends at this devastating time.

Featured image credit: @prettypastelplease / Instagram

YouTuber Pretty Pastel Please dies suddenly at the age of 30

vt-author-image

By Asiya Ali

Article saved!Article saved!

A YouTuber, known as Pretty Pastel Please, has tragically passed away at the age of 30.

The family of the social media star announced the heartbreaking news online, revealing that their loved one died last month.

"Her passing was sudden, unexpected, and devastating to all who knew her," they wrote. "This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We would ask that you respect their wishes - they appreciate all of your support but need time to heal in private."

"A memorial will be posted on YouTube and here on Instagram in due course. Thank you for understanding in this difficult time. If you or anyone you know is affected by this news, please reach out for help. You are not alone. In Australia, you can contact Beyond Blue at 1300 22 46 36 for confidential, free counseling," the statement concluded.

The content creator, whose real name is Alexandra, had a loyal fanbase on Instagram and YouTube where she shared videos about her fashion hauls, product reviews, and travel videos.

Since starting her channel in 2017, Alexandra has gained 691,000 subscribers on the platform, with her most popular video recapping how she "only ate food from 7-Eleven in Japan for a week" pulling in 4.2 million viewers.

Her other most-watched clips included spending $500 at Wish on car accessories and more (2.8 million) and her parrot whispering into a microphone "for 5 minutes straight" to "cure your sadness" (2.6 million).

The last video she shared was on May 31 and it featured a Temu fashion haul.

After the devastating news of her death, Alex's fans took to Instagram to share their heartfelt tributes to the beloved star. Many of them noted that she was targeted by cruel online trolls.

One user wrote: "I can’t believe this. Alex, you were so kind to me and such an icon in fashion. The world is so cruel and unfair. I wish her family and friends the absolute best."

"I genuinely am unable to process this at this point! As someone who’s who watched her for years. Her haul videos helped me get through terrible times. And then to see a wave of people hating on her and spreading absolute [nonsense] to now this!" a second person said.

A third added: "I’m genuinely so distraught by this news. I watched Alex for so many years she began to feel like a friend. Prayers to her family and friends during this difficult time."

According to reports, Alex divorced her husband last year and had been candid about her mental health struggles.

She has also opened up about the impact of social media in recent years, stating that she found it difficult to deal with all the "hurtful" comments and asked viewers to be kinder.

"I'll admit it now, I don't handle criticism well. I'm not cut out to handle reading negative things about myself," she penned in a December 2022 post, per Daily Mail. "I can see a thousand positive comments and forget them all the moment someone says they don't like me."

"Ten thousand people can tell me they think I'm beautiful, but if ten people call me ugly, my self-worth goes down the drain. No, I can't handle it, but that doesn't mean I can't continue to have a presence online," she continued.

"People say 'you shouldn’t be a YouTuber if you can’t handle negative comments' but how about 'YouTubers shouldn’t look at comments, because the things people say can be very hurtful?'" she questioned.

Alex's cause of death has not been disclosed.

Our thoughts are with her family and friends at this devastating time.

Featured image credit: @prettypastelplease / Instagram