Haliey Welch, commonly known as the "Hawk Tuah Girl" has reportedly made $30,000 for judging a bikini contest.
If you've somehow avoided all the buzz around Welch and her iconic catchphrase, let me catch you up really quickly.
Welch became an internet phenomenon following a viral video where she was asked: "What’s one move in bed that makes a man go crazy every time?"
Her reply: "You gotta give ’em that ‘hawk tuah’ and spit on that thang. You get me?" turned her into a household name almost overnight.
Her meteoric rise began at the CMA Fest in Nashville, where she was approached by Tim & Dee TV for a spontaneous interview.
Well, Welch has capitalized on her viral fame by getting a management team, as she outlined during her appearance on the Plan Bri Uncut podcast.
Things appear to have gone very well for Welch, as she has secured a big payday recently.
Captured in an exclusive video by TMZ, Welch was seen receiving a lavish bottle parade on Sunday while hosting at the Daer Dayclub at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
The celebration marked Welch's achievement of reaching one million Instagram followers over the weekend, a milestone that left her visibly moved.
Joining Welch at the event was her friend Chelsea Bradford, who featured alongside her in the original "Hawk Tuah" video.
The atmosphere turned celebratory as a Daer bottle service attendant raised a champagne toast in Welch's honor.
Sources reveal that Welch was invited to judge the Miss Daer bikini contest. However, her presence captivated the crowd, momentarily overshadowing the other contestants.
Despite her rapid rise to fame, Welch is still adjusting to the spotlight.
The significant fee for her first celebrity appearance was reportedly around $30,000.
TMZ also reports that she is close to securing a reality TV deal, suggesting that her influence and earnings are set to increase significantly.
Welch has also established her company, 16 Minutes LLC, and applied for exclusive rights to use her signature phrase on various merchandise, including hats and t-shirts.
The 21-year-old's trademark application covers clothing items and entertainment services, particularly comedy shows and podcasts about "comedy and current events," according to documents reviewed by the Daily Mail.
16 Minutes LLC, based in Nashville, Tennessee, may cleverly hint at her ambition to extend her viral fame beyond the typical 15 minutes.
According to TMZ, Welch and her management team plan to send cease and desist letters to merchants attempting to profit from the Hawk Tuah phrase on clothing.
Say what you want, Welch has grabbed this opportunity with both hands!