An influencer has taken to social media to post a scathing video regarding a reporter who asked her an "inappropriate" question.
Australian influencer Sophia Begg, better known online as Sopha Dophaa, let loose after what she describes as a chaotic and uncomfortable experience at this year’s Australian Fashion Week — and she’s naming names.
In a fiery, nearly eight-minute video posted to her channels, the 21-year-old, who boasts over 2 million followers across TikTok, Instagram and YouTube, didn’t hold back.
From slamming a reporter’s “diabolical” question to calling out another influencer for shading her outfit, Begg had a lot to get off her chest after attending several AFW 2025 shows.
Things kicked off when Begg was stopped outside Sydney’s Carriageworks, the annual home of AFW, for what she thought would be a fun street-style interview. Instead, she was blindsided by a series of deeply personal questions.
“I always say ‘yes’ to the interviews because it’s a bit of fun, is part of the experience and is good for exposure,” she began, speaking to camera while applying makeup. “But a couple of questions I have been asked have been diabolical… some I feel were not appropriate.”
The most uncomfortable? A blunt question about her income.
“I was asked how much I get paid and what the biggest brand deal was that I’ve turned down,” she revealed. “They wanted to know what the brand was and how much the deal was worth but there’s no way in hell I’m going to answer that.
“I’ve been raised that you just don’t ask people about money … you don’t ask people how much they make, but I feel like creators are just expected to talk about it to be transparent – but I just got really uncomfortable and I was shocked.”
She added that viewers could probably see just how “stressed” she looked in the video, recalling how she was “freaking out” after the now-infamous moment when she told TV host Tony Armstrong to “stop flirting with me” during the 2023 TikTok Creator of the Year Awards.
“When you’re on the spot you say stupid stuff,” she said. “So I was just like, f**k, don’t be stupid. But we shouldn’t be putting people in that position at all.”
Begg then pivoted to another viral moment from the week — one where her outfit was publicly critiqued by another content creator in a vox pop interview.
The question posed to influencers was, “Who is the biggest micro trend final boss?” — a Gen Z term used to call out people who overindulge in fleeting fashion fads, often linked to fast-fashion.
“You can see [in the video] almost everyone is uncomfortable and doesn’t want to answer that,” Begg said. “Why are you even asking that? We are at Australian Fashion Week, lets talk about fashion… I wouldn’t be asking whose fashion sucks.
“You’re pretty much asking people to name a creator and call them out. That’s just not it. The Australian influencer scene is already so toxic.”
She added she was “named by someone who wore Shein” — a brand often criticized for its ties to fast fashion — in the now-deleted clip.
But the drama didn’t end with the street interviews. Begg also blasted the event’s new organizers, the Australian Fashion Council, after fashion juggernaut IMG exited following a 20-year run.
She described the week-long event as a “total s**t show.”
And she wasn’t alone in her critique. Content creator Jack Cooper chimed in under her video, writing, “I THOUGHT THIS TOO!!! Like, it’s got this whole like mean/toxic vibe.”
In response, AFW CEO Kellie Hush told news.com.au that the organization “takes on any criticism regarding Australian Fashion Week 2025” but pushed back on some claims.
“Firstly, we cannot control vox pops and every individual has a right to not answer,” she said. “There is a live stream and there is great diversity across the week. We have a number of Indigenous designers showing throughout the week, including Liandra, Joseph & James and Ngali, along with two First Nation designers in the New Generation show on Friday.
“AFW support every stage of Australian fashion businesses, that includes new brands, emerging brands and established brands and if you look closely at the schedule this week we have representation across diversity and inclusion in every area.”