Celebrity3 min(s) read
Why Jay Z won't get paid as he's confirmed to perform 2027 Super Bowl Halftime Show
.jpg_xKEaT0?tr=cr-0.328.2730.3058,f-webp,q-70,w-100)
Rap legend and music mogul Jay-Z has been confirmed as the next Super Bowl Halftime Show performer.
The news was confirmed on Monday evening (October 26), with a black-and-white commercial airing during Monday Night Football.
Jay-Z, who was seen sitting in an empty stadium wearing sunglasses, featured in the 15-second clip as the words 'Goat's out of the bag' appeared on screen.
Actual goats could then be seen around him, in a very self-explanatory promo for the artist's upcoming performance, after spending years as the Super Bowl halftime show's live music strategist and executive producer through his entertainment company, Roc Nation.
The announcement also featured music from his song, 'Public Service Announcement', with the iconic lyrics blaring in the background: "Allow me to reintroduce myself, my name is Hov!"
But following the news, people are starting to ask how much the artist is set to earn.
How much is Jay-Z set to earn?
The Super Bowl halftime show has featured some of the biggest artists in the world over the years, with the likes of Bad Bunny, The Weeknd, and Kendrick Lamar performing this decade, among others.
With the show currently being sponsored by Apple Music, and with millions being spent on adverts during the event, you'd think that the artist would financially benefit.
In reality, artists are not paid for the Super Bowl halftime show by the NFL.
However, the sports league covers all production costs, ensuring that the artist doesn't have to pay for anything out of pocket.
The league also fronts the artist's travel expenses and accommodation in the city hosting the game, which is being held in Inglewood, California, in February 2027.
Why aren't artists paid to perform at the Super Bowl halftime show?
Millions, or even billions, around the world will see the performance, representing one of the biggest promotional opportunities an artist can secure.
Over time, this will benefit the artist financially, with most performers enjoying a sharp increase in single and album sales, as well as ticket sales, if the show goes as planned.
It is also simply standard practice not to pay the artists for the performance.
How much do artists benefit?
It was reported by Rolling Stone that back in 2025, Compton rapper Kendrick Lamar enjoyed a 175 percent boost in Spotify streaming in the US alone, just hours after his halftime show.
In particular, his Drake diss track 'Not Like Us' saw a 430 percent surge.
Back in 2024, Usher saw his Spotify streams shoot up by 550 percent following his own performance - the numbers speak for themselves.
While they aren't paid a hefty amount, the NFL pays a small union-mandated payment to artists who perform, as they have to.
The league covers production costs up to around a reported $10 million, with the outreach of the performance being enough payment for the artists.