Social media users have pointed out glaring detail in Kendall Jenner's latest Instagram snaps.
The 28-year-old model took to the social media platform to share pictures of her promoting a lime green string bikini.
The snaps, which were taken by Cameron Hammond, show the daughter of Kris and Caitlyn Jenner modeling the new summer line for Calzedonia, an Italian fashion group founded in Verona by Sandro Veronesi in 1986.
The cover girl went topless in a few of the pictures as she stood near the ocean with her light brown hair down over her bare shoulders.
Check out the pictures below:The risque post amassed almost 3 million likes on the platform, with thousands of comments from fans complimenting the picture.
However, the campaign left many people confused as they questioned why Jenner was topless if she was promoting swimwear.
"Why did you have to remove your bikini top if you're promoting f***ing bikinis," one perplexed user said.
"I don't get how she's promoting something she's not wearing half the time like what's the big idea?" another said.
This isn't the first time Jenner sparked backlash over her campaigns.
Back in 2017, the model was featured in a controversial Pepsi commercial that showed her delivering a can of the beverage to a cop during a protest.
The video was removed from YouTube after the company was accused of appropriating civil rights movements.
In a statement, Pepsi said: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue.
"We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position," they added.
The reality TV star later expressed regret over the commercial during an episode of Keeping Up With The Kardashians.
“I would never purposely hurt someone, ever,” she tearfully said, per BBC. “I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way and I genuinely feel like [rubbish].
"If I knew this was gonna be the outcome I would have never done something like this," she continued. "But you don't know when you're in the moment. I just felt so stupid.
"The fact that I would offend other people or hurt other people was definitely not my intent and that's what got me the most, is that I would ever make anyone else upset," Jenner added.
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