Milton Glaser, the creator of the iconic 'I ♥ NY' logo - has died at the age of 91.
His wife of 50 years, Shirley, confirmed the sad news to The New York Times, saying that the Manhattan graphic designer had passed away on Friday - which was also his 91st birthday.
Shirley confirmed that the cause of death was a stroke.
Perhaps Glaser's most iconic piece was the "I love New York" message he first sketched in the back of a taxi in 1976. The original drawing is currently held in the Museum of Modern Art in Manhattan.
After being used by the New York tourism board in 1977, the three-letter & emoji design is now recognized worldwide.
"I love New York" later became the official state slogan of New York.
Per the Times, Glaser is also known for designing a psychedelic poster of Bob Dylan that combined Islamic imagery with the art of Marcel Duchamp.
Following the news of his passing, Glaser's fans and admirers have taken to Twitter to pay their respects and share tributes to the legendary designer:
Speaking to the New York Post in 2017 about life with Shirley in their senior years, Glaser said: "We have a beautiful house in Woodstock. It’s the alternation of those experiences that matter.
"After we’ve been in Woodstock a week or two, we think of NYC as a vacation. The ability to choose your energy level and environment, and feeling you have that choice, makes it delightful.
"At a certain point, you find you want to spend most of your time alone - in this case, with your wife - doing modest things and not going more than six or eight blocks from where you live."
Our thoughts are with his family, friends, and fans at this time.