People for the Ethical Treatment of Animals (PETA) has branded Gordon Ramsay a "callous" man and suggested his own children turn vegan and disown him.
On Thursday, the British chef posted a now-viral video on TikTok in which he approaches some lambs enclosed in a pen.
The 55-year-old restauranteur then proceeds to tell the little animals: "I'm going to eat you! Yummy yum yum. Which one's going in the oven first?"
Ramsay then points at one of the lambs and says: "You!"
The short clip concludes with Ramsay climbing into the pen, startling the creatures. It has since been viewed more than 9 million times and is captioned: "The Lamb sauce was still not found in the making of this video."
This is a reference to a viral moment from a 2006 episode of Hell's Kitchen in which Ramsay shouts "where is the lamb sauce" at contestants on the show.
He also added: "No animals were cooked in the making of this video."
Needless to say, the video sparked backlash in animal rights circles, and PETA has now responded to it.
Speaking LADbible, Elisa Allen, PETA UK's vice president of programmes, suggested the dad of five's children disown him after adopting a plant-based diet - in order to teach their outspoken father a lesson.
She said: "Gordon Ramsay is a callous man who makes a fool of himself: intimidating gentle lambs is loutish, not amusing.
"What would be funny is if his children went vegan and disowned him – much in the way Elon Musk's daughter disowned her father. Those lambs are just babies who want little from life but the chance to live it and not end up in this moron's – or anyone else's – mouth."
And there was plenty more criticism in the comments section of said video, with one person saying: "I’m not even vegetarian but this is very sad."
Another chimed in: "Gordon I think you need a break from tiktok."
A third commented: "I like you and all but you better not be serious."
