Pornhub has revealed what NSFW search term skyrocketed 5,000% after Bad Bunny’s Super Bowl halftime show.
While millions tuned in for hours of football and the 31-year-old Puerto Rican star's headline-grabbing halftime performance, new data suggests some viewers had something very different on their minds.
As it does each year, the adult website released traffic statistics from Super Bowl Sunday, offering a revealing look at viewing habits during one of the biggest televised events in the United States.
According to the data, site traffic was actually above average in the hours leading up to kickoff. This may be because “people wanted to watch the big game without being preoccupied by distracting thoughts," per The Tab.
Once the game began, overall traffic dipped, a trend seen annually during major sporting events, though Washington state reportedly maintained above-average activity throughout much of the broadcast.
The Search Terms That Raised Eyebrows
While the fluctuation in traffic was notable, the search terms themselves were even more shocking.
As expected, sports-related searches surged during the game. The term “Super Bowl” saw a staggering 5,632 percent increase.
It's not known whether users were seeking football-themed adult content or something more directly tied to the event.
Other spikes included: Solo jock at 4,244 per cent, Naked Super Bowl at 3,499 per cent, and H****y college jock at 2,939 per cent.
Here's the full list:
Super Bowl – 5,632 per cent
Solo jock – 4,244 per cent
Naked Super Bowl – 3,499 per cent
Horny college jock – 2,939 per cent
Lesbian threesome cheerleader (very specific) – 2,861 per cent
Lactating cheerleader (gross) – 2,395 per cent
Super Bowl party – 2,095 per cent
S*x during Super Bowl – 1,605 per cent
Super Bowl blowj*b – 1,458 per cent
Super Bowl s*x – 1,168 per cent
Football team shower – 1,032 per cent
Big d*cked college jocks – 958 per cent
Amateur Latino creampie – 880 per cent
BBW cheerleader (see a theme?) – 828 per cent
Wife g*ngbang Super Bowl – 823 per cent
Classic cheerleaders – 805 per cent
Super Bowl Sunday – 787 per cent
Hung jockstrap men – 743 per cent
The data shows how some viewers spent their time during commercial breaks, or perhaps before kickoff entirely.
Halftime Show Sparks Separate Controversy
Bad Bunny’s performance on Sunday (February 8) also sparked controversy off the field.
Former Real Housewives of New York City star Jill Zarin was removed from the cast of the upcoming docuseries The Golden Life after making inflammatory remarks about the halftime show.
“In light of recent public comments made by Jill Zarin, Blink49 Studios has decided not to move forward with her involvement in The Golden Life,” producers said in a statement. “We remain committed to delivering the series in line with our company standards and values.”
In a now-deleted Instagram video, Zarin called the performance “the worst halftime show ever.”
“It’s 250 years that we’re celebrating right now in the United States, and I just don’t think it was appropriate to have it in Spanish,” she said.
She criticized the Grammy winner’s stage presence, claiming he was “grabbing himself every five seconds," and calling it "totally inappropriate".
"You've got all these young kids watching the Super Bowl and he doesn't have to be grabbing himself every 5 seconds. Is he so insecure? Seriously, I didn't understand," she added.
Zarin also claimed the show felt political because “there were literally no white people in the entire thing".
“I'm not taking a side one way or the other, I just do. I think it was an ICE thing. I just think that the NFL sold out, and it's very sad because this was 75 years, and you know, shame. Shame," she said.
She later turned her attention to Lady Gaga, who made a surprise appearance. Zarin said she "didn't recognize" the Bad Romance singer, adding: "I literally had to Google her face to see who it was because we all couldn't agree who it was."
"So that was kind of fun in the middle of halftime. At least it gave me something to do cause it was so hard to watch," she concluded.
Backlash And Brand Distancing
After social media users condemned the reality TV star's comments, Zarin Fabrics - the store previously owned by her late husband Bobby - publicly distanced itself from her.
"Zarin Fabrics stands firmly against racism, discrimination, and rhetoric that seeks to exclude or diminish people based on identity, culture, or background," the company wrote in a statement shared alongside a photo of Zarin marked with a red “X.”
The company clarified: "We want to be absolutely clear that Jill Zarin has not had ownership of or been associated with Zarin Fabrics for several years. Our company operates independently, and any public statements attributed to her are made in a personal capacity and do not reflect our values, beliefs, or operations.
"Zarin Fabrics is built on creativity, collaboration, and respect for the diverse communities that shape art, culture, and expression," the statement continued. "We condemn language or viewpoints that undermine those principles, and we remain committed to fostering an inclusive and welcoming environment in everything we do."