Scott Disick has shocked fans by dyeing his trademark brunette locks platinum blonde.
The Keeping Up With The Kardashians star unveiled his new look by posting a picture on Instagram yesterday, February 13.
In the snap, the 37-year-old can be seen sporting a pair of shades while wearing his hair in a spiked do in a nod to the early 2000s.
Disick captioned the post simply: "Livin la vida Lambo," in a clear reference to the Lamborghini he was driving at the time the picture was taken.
After sharing the pic with his 24.4 million followers, it accrued more than 343,000 likes and over 6,600 comments from other Instagram users.
However, whike some fans were taken with Disick's new look, others were less-than-impressed and appealed to him to use some toner in the future.
For instance, one person wrote: "You need a toner ASAP my dood [sic]"
Another person commented: "Are you gonna put toner in it or just yellow bleach blonde?"
A third wrote simply: "We should tone your hair."
Other commenters opined that Disick looked a lot like rapper Eminem.
For instance, one person wrote: "Will the real Slim Disick please stand up?!?"
Meanwhile, another person stated: "Why is Scott disick Stan? [sic]"
Others thought that Disick's new haircut made him look a lot like certain 90s animated characters.
One commenter wrote: "You look like beavis," in a reference to the Mike Judge character of Beavis from Beavis and Butthead.
Meanwhile, someone else stated: "Deadset looks like Bart Simpson instead."
Disick's new look comes just hours after he made his new relationship with 19-year-old Amelia Hamlin Instagram official.
Taking to his Insta stories, he shared a snap of them together, cuddling up while tucking into dinner at the restaurant Carbone in Miami.
According to E! News, the Keeping Up With The Keeping Up With The Kardashians star was spotted hanging out with his teenage girlfriend in Miami prior to Valentine's Day, following his recent breakup with Sophia Richie.
An eyewitness allegedly told E! News: "They seemed to be having a very relaxing time. They looked very much in love."