Sydney Sweeney, best known for her role in Euphoria, is in hot water after a daring stunt to promote her lingerie line. The actress was filmed climbing the Hollywood Sign in the middle of the night and hanging a clothesline of bras over it.
The act, meant to garner attention for her upcoming lingerie collection, could have serious legal consequences, including arrest, as Sweeney did not have permission to scale the iconic landmark.
According to TMZ, while Sweeney and her team obtained a permit to shoot near the Hollywood Sign, they were not authorized to climb or physically interact with the structure. The Hollywood Chamber of Commerce, which owns the rights to the Hollywood Sign’s image, confirmed that no permission had been granted for the stunt.
Potential legal repercussions for Sydney Sweeney
Although there has been no official investigation by the Los Angeles Police Department, the act may lead to criminal trespassing or vandalism charges.
In a statement, the Hollywood Chamber of Commerce explained that Sweeney did not have the necessary clearance to perform the stunt, as “anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission” from the organization.
Sweeney’s representatives have yet to comment on the situation, but public reaction has been mixed. Some social media users expressed concerns about the potential legal fallout, while others defended the actress for her bold move.
Lingerie line and recent controversies
This publicity stunt comes at a time when Sweeney has been working hard to promote her new lingerie line, which has received backing from high-profile investors like Jeff Bezos and Ben Schwerin. Despite the controversy surrounding the Hollywood Sign stunt, her business venture appears to be moving forward with significant support from influential figures.
However, this isn’t the first time Sweeney has made headlines for questionable promotional tactics. Her American Eagle campaign, which featured a pun involving “jeans” and “genes,” stirred criticism for perceived racially charged undertones. Sweeney expressed surprise at the backlash and clarified that she did not support the negative interpretations of the campaign.
With these recent events, it seems that Sydney Sweeney is no stranger to controversy, but she continues to push forward with both her career and her entrepreneurial endeavors.