There is perhaps no more coveted commodity in our society than that of celebrity.
Arguably a more powerful stimulant than wealth or even happiness itself, we are in thrall to the notion of fame and all of its trappings. We keep up with the Kardashians on a daily basis, and consume gossip, pictures and ostensibly mundane tidbits of information on our favourite celebrity with a voracious appetite that can seemingly never be sated.
A quick scroll through the filtered corridors of Instagram will tell you that everyone wants to be famous these days. In fact, many people act like celebrities even when they are no such thing, appropriating stock photographs of private jets and exotic locales to meet their own imagined life of luxury.
Of course, the majority of those we worship can point to a body of work and years of hard work that has eventually lead to fame, fortune and public adoration, but even then the rich and famous are subjected to ludicrous beauty standards and incessant pressure to look flawless at all times.
Someone who definitely doesn't struggle with that is Zendaya. The 21-year-old actress and singer has adoring fans all over the world, having risen to prominence initially as a result of her work on the Disney Channel's Shake It Up.
However, even Zendaya has felt the full force of the internet's ability to find flaws in absolutely anything recently, and it all came about after she posted a flawless set of bikini pictures to Twitter.
All seemed well at first; glorious sunny day, cute dog, flawless beauty. However people quickly noticed that the water had made her feet look more than a little unusual in the snap, and before you could blink, the tweets started rolling in.
Luckily, some came to her rescue.
And Zendaya appreciated it.
There is probably a lesson to be learned from all this, but for the life of me I can't work out what that lesson might be. One thing is for sure, it doesn't matter how beautiful and flawless you are, if you post a photo of yourself on Twitter, the internet will, eventually, find something wrong with it.
Luckily, Zendaya appears to have seen the funny side of the situation.
To be fair, some of the tweets were pretty funny, and it seems like the majority were clearly meant in light jest rather than to be taken seriously.
Oh, and here's the lesson we've been desperately searching for; water warps your feet in photographs. There, now we know. Class dismissed.