Eminem stole the show during Sunday's Pepsi Super Bowl LVI Halftime performance by taking the knee on stage.
The rapper knelt down after performing his 2002 hit 'Lose Yourself' in a symbolic gesture against racism and police brutality.
Former NFL quarterback Colin Kaepernick first popularized the gesture in 2016, when he began kneeling down during the national anthem as a form of protest.
Despite drawing significant controversy, Kaepernick has since been joined by athletes from all levels of sport in taking the knee.
This isn't the first time that Detroit rapper Eminem has supported the cause. In 2017, he gave a powerful performance at the BET Hip Hop Awards in which he called out former President Donald Trump and allied himself with Kaepernick's message.
With one fist raised, he rapped: "F*** that, this is for Colin, ball up a fist and keep that s*** balled like Donald the b***."
Meanwhile, in his 2017 song 'Untouchable' the Grammy-winner touched upon the controversy surrounding Kaepernick's gesture.
"Somebody has to be the sacrificial lamb...So they call it a Kaepernick tantrum..." he rapped.
On Sunday, he was joined on stage by fellow hip-hop legends Dr. Dre, Kendrick Lamar, Snoop Dogg, and Mary J. Blige in a halftime show that many are hailing as one of the best of all time.
According to Metro, NFL bosses asked the star not to take the knee during the match between the Los Angeles Rams and the Cincinnati Bengals at the SoFi stadium.
But Slim Shady went ahead with the gesture regardless - and has won widespread praise from fans for it. In the wake of his performance, many have taken to Twitter to applaud the rapper.
"Eminem took a knee despite the NFL telling him not to. Just another reason to love Eminem," wrote one person.
"Eminem took a knee to protest during the super bowl lvi halfime show even though nfl said he couldn't do it. I'm so proud to stan this man," added another.
"Eminem’s respect for his peers and those before him is and has always been beautiful," commented a third.