Film & TV2 min(s) read
The Simpsons fans shocked at 'retirement' of iconic character who has appeared in show for decades
After almost three decades on television, the popular mascot Duffman is retiring from The Simpsons. The character, known for his over-the-top superhero persona and catchy catchphrase “Oh yeah!” made his last appearance in season 37’s episode Separation.
This episode, a parody of Apple TV+’s Severance, marked the end of Duffman’s long-standing role as the energetic spokesperson for Duff Beer.
In the episode, Duffman visits the Simpson household to deliver the news directly to Homer, Marge, and their children. He breaks the fourth wall, addressing viewers and revealing his departure.
“The Duff Corporation has, uh, retired that character forever,” he says, noting that traditional advertising methods, such as print ads and TV spots, are no longer relevant in today’s media landscape.
Duffman’s impact on the show
Voiced by Hank Azaria, Duffman was first introduced in 1997 during The City of New York vs. Homer Simpson. His distinct red cape and utility belt filled with cans of Duff beer made him an instantly recognizable figure.
Over the years, Duffman became a recurring character, often embodying the exaggerated traits of a superhero while promoting the beer brand. His energetic and larger-than-life persona provided a comedic presence that audiences grew to love.
In his final storyline, Duffman attempts to recruit Homer into a mysterious company named EOD but ultimately sheds his superhero identity, opting for civilian clothes. This departure follows a broader trend in The Simpsons, which has seen several minor characters written out in recent seasons.
While Duffman’s retirement marks a significant change for the show, it also follows the exit of other long-time characters, reflecting the ongoing shifts in the series' direction.
A shift in the series' approach to characters
The retirement of Duffman is not the only change The Simpsons has made to its roster of characters in recent years. The show has faced criticism from fans who feel that key characters, both major and minor, are being sidelined or killed off.
For example, the death of Alice Glick, a recurring character who had been on the show for 35 seasons, shocked viewers when it occurred during a recent sermon. Meanwhile, in 2025, Marge Simpson was killed off in a flash-forward, a move that sparked significant controversy.
Though the show continues to evolve, it remains a staple of American television. As The Simpsons moves forward, it’s clear that the series is willing to experiment with its characters, acknowledging the passage of time both for its characters and its voice actors. Despite changes, the show's legacy remains intact, with over 800 episodes and 37 seasons.