Forget Justin Bieber's silver cowboy lighter, the Oscars party favors are the new talk of the town.

The Academy Awards are set to return for another year this weekend on Sunday (March 12).

Last year's ceremony was memorable enough, with Will Smith famously slapping Chris Rock on stage after the comedian made a G.I. Jane joke about Smith's wife Jada Pinkett Smith, due to her shaven head.

Smith, 53, shocked viewers as he stormed up to Rock, 58, and smacked him across the face, before sitting back down in his seat and screaming: "Keep my wife's name out your f**king mouth!"

Slaps aside, it's the goodie bags for each acting and directing nominee at this year's upcoming event that have gotten everyone talking... predominantly due to the fact that each one is worth a whopping six figures! While the exact figure hasn't been revealed, it's expected that it's likely worth over $100,000, per Forbes.

The price of its contents is not of paramount importance, according to Lash Fary of Distinctive Assets, the marketing firm that compiles and provides the gifts. "While this gift bag does, as always, have an impressive value, that is neither our focus nor goal. This is a straightforward win/win," Fary stated in a press release, via Hello.

"These nominees are in a unique position to help participating brands immeasurably by simply wearing, using and talking about these products," the press release continued.

Over 60 brands have been included in the goodie bags - including "skincare products from Miage, luggage and flip-flops from Havaianas, a silk pillowcase from Blush Silks, a travel pillow from PETA, Ariadne Athens Skin Wellness bath ritual sets, C60 Purple Power edible massage oil, The Beauty Tea Company limited edition all-natural tea collection, and M Cacao Expressio chocolates – chocolate boxes with a video message embedded inside," per Hello.

Other more outlandish gifts include 20 trees planted in the nominee's name, a plot of land in Australia, a trip to a private island on the Amalfi Coast with seven friends, and even a second trip to Ottawa in Canada, Indy100 detailed.

Lash revealed that the goodie bags were essentially celebrity marketing at its finest, stating: "While our gifts may be famous for being fun, fabulous, useful and unique, they also serve a grander purpose. Most of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the global exposure that being associated with Hollywood's Biggest Night affords them. This is celebrity marketing with a mission."

Featured image credit: Matthew Horwood / Alamy

Despite the fact it's an honour to be nominated in the first place, it's hard not to look at the faces of the nominees who lose out to an award and feel a little sorry for them. However, when it comes to the Oscars, we shouldn't feel too bad. Not only do they get the title of 'Oscar-nominated actor' before their name from now on, but they also get some treats just for showing up to the ceremony.

The 25 nominees in the acting and directing categories each receive the 'Everyone Wins' Nominee Gift Bag, which is said to be valued at around $100,000. This is the 17th year it has been run by LA marketing agency Distinctive Assets, who put together a bag of swag with some unique inclusions - including a selection of cannabis products this year - which “is tied to the legalization of cannabis in California,” Lash Fary, Founder of Distinctive Assets, said.

Fary adds that this is about applauding talents with "fun and festive" presents rather than to "boast an impressive value," but when you look at the long list included, there's plenty to go on.

Luxury sea adventure

A small-ship trip to one of four options: Iceland, Costa Rica, the Galapagos, or the Amazon. Valued at $15,000 to $20,000 per person.

Cooler full of Jarritos

The Yeti cooler is stocked full of the Mexican soda, and even more can be made available for the nominee's choice of charitable event.

Private therapy sessions

With phobia relief expert Kalliope Barlis.

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Membership to the MOTA Los Angeles

An annual membership to the Medicine of the Angels, a cannabis-friendly social club, along with three guest passes.

Premium A. Junod absinthe

Handcrafted in Pontalier, France.

Personal training sessions

10 free sessions with the Los Angeles-based trainer Alexis Seletzky

Designer t-shirts

Limited edition from AP4GooD.

Personalised stained-glass portrait

By artist John Thoman.

A week's vacation in Greece.

The beachfront holiday will be at Avaton Luxury Villas Resort in Halkidiki.

Colour-changing lipstick

Limited edition samples from Blush & Whimsy.

CBD-infused anti-ageing treatment

CBRxSupreme's treatment is infused with cannabis oil.

Handcrafted cocoa 'jewels'

Chocolatines' selection include Lemongrass Gyokuro Green Tea Emerald, Champagne Diamond, and Ginger Sake Pearl.

Mouth rinse and toothpaste

AKA 'the Spa Kit for your Mouth'.

Meal for two

A 'farm-to-table' meal for two people at Flora Farms in Los Cabos, Mexico.

Specialty cannabis products

The Deluxe Coda Signature gift box contains, cannabis edibles, topicals and concentrates... and cannabis-infused bath bombs.

A week's stay at the Golden Door luxury wellness retreat

The stay at the San Marcos, California location is all-inclusive.

Good Girl Chocolate selection

They're all gluten and dairy-free.

Luxury apparel

From Happiest Tee.

Cannabis skincare products

High Beauty have infused cannabis infused in their products.

Instytutum Beauty gift box

Results-driven beauty products, including Triple Action Peel, Powerful Retinol and Flawless Inner Beauty Ageless Complex.

Salon-quality hair dryer

From It's a 10 Haircare.

Dental Products

From Knotty Floss

Travel makeup bag

Kusshi provides a travel makeup bag/organiser.

Luxury eyelashes

A complete set of 15 from Le Céline

Tote bags and cards

From Love Is Stronger Than Hate.

Jewellery

Millianna fashion-inspired.

Mister Poop emoji plunger

It glows in the dark!

A weekend in Malibu

A rejuvenating getaway for the weekend at the 3D Wellness Retreat.

Anti-ageing eye mask

Liquid gold, antioxidant serum and gold-infused, from MZ Skin.

Cannabis-infused beauty products

Nannette de Gaspé's products include a Bain Noir bath soak treatment infused with cannabis sativa seed oil extract.

Celebrity chef-prepared dinner

Served poolside at one of Nest Seekers International's ultra-luxury listings.

Salted Toffee Pretzel Crisp bars

High-protein bars from Optimum Nutrition.

Organic Hair Care shampoo

Including conditioner and other styling products.

Oxygenetix Foundation

A year-long supply!

Milano Cookies

From Pepperidge Farm.

PETA pens

The charity's Agent for Animals Spy Pens.

Gourmet Posh Pretzels

A two-tier gift box.

Maple syrup and gourmet gift set

100% organic from Rouge Maple

The word's first silent wearable breast pump

By Elvie Pump

Original artwork

From Reian Williams Fine Art.

Dog leash

Grip-free safety variety.

Saliz lotion

Unisex, all-natural, hair-inhibiting lotion.

Soul Shropshire candles

Made with pure essential oils.

Lemonade

All-natural from Southern Wicked.

Visit to New York's first custom perfumery

The trip to The Scentarium comes with custom fragrances by Sue Phillips of Scenterprises.

The Beauty Book for Brain Cancer

By Darren Tieste.

Gigantote and reusable garment bags

From The Green Garmento.

Lapis lazuli bracelets

From the TAPS for Hope Afghan collection.

Energizing dietary supplements

From Tru Niagen.

$30,000-worth of rejuvenating beauty treatments

By New York-based Dr. Konstantin Vasyukevich.

Hair Growth products

Courtesy of Vida.

The latest issue of WSJ. Magazine

As well as a three-month free subscription card.

A Handmade Bow Tie

From ZuZu Kim Couture.

Now, I don't know about you - but that sounds like a lot more than can fit into one gift bag. Maybe a gift sack, or a gift shipping container. Either way, these nominees are blessed in more ways than one.

Winning an Oscar is the ultimate Hollywood dream, but even the stars who walk away empty-handed still take home an incredible prize.

Nominees at the 98th annual Academy Awards will receive the famous "Everyone Wins" gift bags, which is lavish collection of luxury experiences, cosmetic treatments, and designer items valued at more than $320,000.

The bags, curated by marketing firm Distinctive Assets, have become one of the most talked-about traditions surrounding the film industry's biggest night.

The Oscar nominees won’t go home empty handed on Sunday. Credit: Santi Visalli / Getty

Luxury trips

Some of the most extravagant items in the bag are globe-spanning vacations that, combined, cost more than many homes.

According to The Sun, one standout prize is a seven-night stay at Essence of Dreams, a $9 million private estate that overlooks Playa Hermosa in Costa Rica.

The trip is valued at around $30,000 and includes access to the 15,500-square-foot villa’s seven suites as well as a full staff featuring a private chef, bartender, concierge, driver, and housekeeping team.

Another getaway is a week-long stay at Can Nemo, a famous Ibiza super-villa valued at about $65,000. The oceanfront property can host up to 16 guests and includes luxury service alongside eco-conscious features such as solar energy and organic produce.

Nominees can also travel north for a $35,000 Northern Lights experience from Hideout Villas in Finnish Lapland. The Arctic adventure includes a private villa, personal chef, VIP driver, and guided wilderness excursions.

For those looking for a quieter escape, the gift bag offers a $26,000 week-long wellness retreat at the Golden Door in Southern California.

Another wellness option is a 10-day reset at Santani in Sri Lanka, a Michelin-recognized resort offering Ayurvedic therapies, mindfulness sessions, and sleep restoration, valued at roughly $30,000.

One of the gifts is a $9 million private estate perched high above Playa Hermosa in Costa Rica. Credit: Kryssia Campos / Getty

Cosmetic Treatments and Perks

The swag bag also offers plenty of ways for Hollywood stars to stay camera-ready.

One of the most talked-about inclusions is a $25,000 personalized facial procedure from Manhattan plastic surgeon Dr. Konstantin Vasyukevich, who is renowned for natural-looking facelift results among New York’s Upper East Side clientele.

Nominees can also claim a $10,000 liposuction experience from ArtLipo in Tampa, Florida, performed by surgeon Dr. Thomas Su. The procedure promises sculpted "Celebrity Arms" and "Celebrity Legs" using advanced techniques.

Dental care is also part of the package. Beverly Hills Dental Arts, led by cosmetic dentist Dr. Anjali Rajpal, is offering a $1,200 smile makeover consultation.

Spa treatments are included too, with a $400 credit for services at DESUAR Spa such as lymphatic drainage massages, facials, and a non-surgical facelift using the CACI Synergy Flex device.

The bag also features skincare products, including a $450 Swiss skincare set from INSTYTUTUM, a $70 glow serum from Chanla Chau Cosmetics, Glow Recipe’s Watermelon Glow toner, Korean toner pads worth $50 each, and a $200 collection of invisible SPF products from Supergoop!.

Home Upgrades and Lifestyle Items

Beyond beauty and travel, nominees are also presented with an enormous home upgrade opportunity.

Interior design firm CBespoke is gifting a turnkey residential design package valued at $100,000 or more. The service can include anything from redesigning a single room to managing a full home renovation or even a brand-new build.

The bag also includes a wide range of luxury lifestyle products. Among them are a $1,270 Kabuki-inspired suitcase from Asia Luggage, a $250 Movie Star fountain pen from BENU designed to resemble a star-filled night sky, and a $75 maple-themed movie night gift box from blanc par rouGe.

Other items include a $300 statement T-shirt from Bored Rebel, $200 worth of comfort footwear from OOFOS, a $50 spill-proof HydroJug Traveler water bottle, a $120 electric flosser from Flaus, and a $290 luxury shower head from GROHE.

Nominees will also receive a photography experience from LIGHT MVMNT STUDIO valued at $1,500 that includes a mini digital camera and portrait session.

Cannabis Treats and Unexpected Extras

The gift bag also reflects modern lifestyle trends, including cannabis-inspired products and wellness items.

Luxury cannabis brand Beboe is providing a $140 gift set featuring a rose-gold tray and accessories.

Cann Social Tonics is offering $100 worth of pocket-sized THC drink packets, while Dogwalkers and RYTHM are supplying cannabis-themed gift sets worth around $200 each.

Señorita THC Margaritas contributes $100 worth of citrus-infused beverages, while Suavecito Tequila adds a bottle of two-year-aged Añejo tequila valued at about $100.

Health-focused additions include a $200 supplement bundle from Glymate x MEBO designed to support blood sugar balance, gut health, and immune function.

Nominees will also receive a $550 trio of artisanal oud fragrances from On The Nose Perfumes and a $150 vegan luxury set from PETA featuring a Birkin-style handbag by GUNAS and plant-based seaweed caviar from Cavi-art.

One of the most unusual items in the bag is a $650 custom prenuptial agreement package from Trusted Prenup, created by divorce attorney James Sexton. The service walks couples through a legally binding agreement that is valid in all 50 states.

This year’s ceremony takes place on Sunday, March 15 in Los Angeles. Credit: Allen J. Schaben / Getty

This year’s award show takes place on Sunday, March 15, at the Dolby Theatre at Ovation Hollywood in Los Angeles, and will once again be hosted by comedian Conan O’Brien.

Major contenders include Hamnet’s Jessie Buckley, Marty Supreme’s Timothée Chalamet, and Weapons star Amy Madigan, while Sinners leads the pack with a record-breaking 16 nominations.

You can watch the ceremony live on ABC.

Featured image credit: Allen J. Schaben / Getty

While the Oscars are Hollywood’s biggest night, where the best in film are recognized for their craft, there’s another highly anticipated prize beyond the golden statue: the extravagant Oscars gift bag.

As A-list celebrities arrive at the Dolby Theatre in Los Angeles for the 97th Annual Academy Awards, the spotlight isn’t just on the nominees, their couture gowns, or even the historic wins that could unfold — it’s also on the exclusive and wildly expensive “Everyone Wins” nominee gift bag.

Curated by LA-based marketing company Distinctive Assets, this year’s gift bag is rumored to be worth over $200,000, per Buzzfeed, packed with everything from lavish vacations to wellness products and even disaster relief services.

While only nominees in the acting and directing categories receive these luxurious swag bags, the sheer scale of their contents has made them a talking point year after year.

“While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs, and companies that give back,” said Lash Fary, founder of Distinctive Assets. “This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.”

The Ultra-Luxury Experiences: Five-Star Retreats and VIP Services

While the physical items up for grabs only total around $13,000, per AS.com, there are a number of lavish experiences that bump up the overall value.

The biggest ticket items in this year’s bag revolve around luxurious travel experiences. Nominees will have the opportunity to indulge in:

• A four-night stay at JOALI Maldives and JOALI BEING, two award-winning luxury resorts valued at $23,549.
• A five-night wellness retreat at Santani in Sri Lanka, offering personalized spa treatments and breathtaking views, worth $8,500.
• A stay at the five-star Cotton House Hotel in Barcelona, valued at $5,200.

Interestingly, past nominees have rarely taken advantage of all their trip offers, with most selecting just one. But if they do decide to travel in style, they’ll also receive premium suitcases and travel accessories, including vegan leather passport wallets and Overnight Travel Bags.

Beyond Travel: Beauty, Cannabis, and the Bizarre

In addition to high-end skincare and wellness products, this year’s nominees will receive:

• Miage’s luxury transformative skincare line, featuring ultra-premium beauty essentials.
• A 20-piece luxury lip care set from Petty Pout for the perfect red carpet-ready pout.
• A $160 luxury cannabis package from Beboe, often referred to as the “Hermès of Marijuana.”
• A gourmet maple gift set from blanc par rouGe, because even the elite enjoy a sweet treat.
• An AncestryDNA VIP experience, where a professional genealogist will dive deep into their family history—valued at $25,000.

Of course, it wouldn’t be an Oscars gift bag without a few truly unexpected additions. This year’s most eyebrow-raising gifts include:

• $25,000 in ArtLipo body contouring treatments, which could be used for liposuction on arms and legs.
• A private live performance by celebrity mentalist Dr. Carl Christman, also worth $25,000.
• $50,000 in complimentary project management services from Maison Construction, which can be redeemed by the celebrity or directed toward rebuilding efforts for wildfire victims.

But perhaps the most notable and worthy prise is over $1 million in personalized disaster recovery services from Bright Harbor, benefiting over 300 families affected by the recent California wildfires.

While only a handful of stars will take home an Oscar tonight, every nominee in the acting and directing categories will walk away with the extravagant gift bag - ensuring they all leave the Dolby Theatre feeling like a winner.

With the night promising potential historic wins — such as Cynthia Erivo’s shot at EGOT status, Colman Domingo’s chance to become the first Afro-Latino Best Actor winner, and Karla Sofía Gascón’s opportunity to be the first openly trans Oscar winner — the excitement on the red carpet is at an all-time high.

But win or lose, the A-list nominees will still be going home with a suitcase (or several) full of lavish surprises.

Featured image credit: Frazer Harrison / Getty

With the 96th Academy Awards set to take place tonight, the dreamy Oscar trophy isn’t the only prize that nominees will be taking home.

On Sunday (March 10), the 2024 Academy Award will air at the Dolby Theatre in Los Angeles, California, with comedian Jimmy Kimmel serving as the evening’s host.

Many of Hollywood’s biggest stars such as Cillian Murphy (Oppenheimer), Robert Downey Jr (Oppenheimer), Emma Stone (Poor Things), and Lily Gladstone (Killers of the Flower Moon) will go head-to-head in the night's biggest categories.

Every prospect wants to walk away from the ceremony with a coveted golden statuette. But for those who aren't lucky enough to win in their category, there still isn't any risk of going home empty-handed.

For over two decades, Los Angeles-based marketing company Distinctive Assets has been delivering top-tier swag bags, and this year they'll be continuing that tradition and gifting all nominees in the Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress, and Best Director categories with an exclusive "Everyone Wins" package.

Inside the gift bags - which are reportedly worth more than $180,000 - are nearly 60 items, the most valuables being an all-inclusive luxurious Swiss getaway. Each nominee can invite up to nine guests for a three-night stay at the five-star destination, according to The Independent.

They will also receive a seven-day wellness retreat to Golden Door in San Marcos, California, as well as three nights in a private villa at Saint-Barth Paradise in the Caribbean. In addition to this, recipients will be gifted Miage’s five-piece set of skincare products, THOR Kitchen appliances, and 10,000 donated meals from v-dog in support of PETA's Global Compassion Fund.

The blessings don't stop there as nominees will also be provided with Adonis Arcana men’s grooming and skincare products, ultra-premium Antigua Cruz Añejo Cristalino Tequila, AURO WELLNESS Glutaryl topical glutathione, 1MD Nutrition’s LiverMD supplement, and a 45-minute wellness consultation with Dr Nayan Patel.

Furthermore, they'll also be lucky enough to get BlendQuik’s Personal Portable Blender, a BAGCEIT portable purse seat, sustainable upcycled designer pillows from Cate Brown, a private session with magician Carl Reads Minds, a private sound bath session with Kate Schofield, and a home project management from Maison Construction.

Make-up treats will be included as well as vegan chocolate by Fetcha Chocolates, Gin Bothy Scottish gin, and the Deafinitely Divine Glow Kit from deaf-owned luxury bath and body brand Hotsy Totsy Haus.

Distinctive Assets founder Lash Fary put out a press release about the goodie bags, sharing: "We are humbled that our ‘Everyone Wins’ Nominee Gift Bag continues to garner worldwide media attention and spark conversation," per Daily Mail.

"While our gifts may be famous for being fun, fabulous, and unique, they also serve to elevate small businesses, minority-owned brands, female entrepreneurs, and companies who give back. This is celebrity marketing with a mission," they added.

The 2024 Academy Awards will air live on ABC on March 10 at 7PM ET.

Featured image credit: Handout / Getty