Many celebrities branch off into other side hustles once they've made a name for themselves, and now Jay-Z has announced his own marijuana brand called Monogram.
The rapper is hoping that Monogram will "redefine what cannabis means to consumers today."
The line of cannabis is to be a "careful strain selection, meticulous cultivation practices, and uncompromising quality", and its website went as far as to promise customers a "superior smoke".This woman secretly gave her son cannabis to "save his life":
This is what the website said about the growth and cultivation of the plant: "From soil to seed, the expert growers at Monogram leverage a lifetime of cultivation experience to ensure our flower is treated with the respect it deserves through every stage of the [growing] process.
"Precise control and constant monitoring allow our flower to reach its full potential as a superior smoke."
The "Monogram flower" is grown in small groups which means that each plant is able can "receive personalized attention from [their] expert growers."
Once grown, the cannabis is then "assembled" by a "board of cannabis experts", who select just the right flowers for Monogram.
All that is known about the new brand is the information available on the Monogram website.
While the Monogram cannabis does have its own social media pages, only photographs with small captions have been posted thus far to promote the upcoming product.
Cannabis store Caliva is going to be releasing Monogram, however, an exact release date for the products is unknown.[[imagecaption|| Credit: PA Images]]
News of Jay-Z's brand comes after a 2019 study found that street cannabis "contains [a] large amount of faeces".
The findings were reported in the journal Forensic Science International, which analyzed the cannabis resin of 90 samples taken from the streets of the capital of Spain, from Majadonda to Alcobendas.
Conducted by Complutense University, the researchers found that 93% of the cannabis analyzed contained dangerous levels of E.coli bacteria.
Manuel Pérez Moreno, a pharmacist at the Faculty of Veterinary Medicine and co-author of the study, said that the contamination occurs because of how drug dealers and mules smuggle drugs.
"Once they arrive in Spain, they take laxatives to expel the acorns," he said. "And that's what goes on sale. Hashish is being manipulated in the hands constantly. The filters of the joints are hollow. Not only do you suck the smoke you also suck particles."