Joe Rogan has weighed in on the controversy surrounding Bud Light after they partnered with Dylan Mulvaney.
On April 1, the 26-year-old trans activist - who has amassed 10.8 million followers on TikTok - took to her Instagram to share a promotional video of her dressed up as Audrey Hepburn and drinking beer.
The ad partnership was to promote its March Madness competition. Mulvaney also shared photos of commemorative cans the company sent to her with her face on them as a way to celebrate the "365 Days of Girlhood" milestone she recently reached.
The collaboration led to a fierce backlash from users, including rock star Kid Rock, who posted a video on Twitter of himself shooting a rifle at the brand.
Check out Kid Rock's reaction below:Controversial podcaster Joe Rogan seemingly quashed the drama surrounding the beer brand by disregarding the issue on Wednesday's episode of The Joe Rogan Experience.
"The thing is like about this Dylan Mulvaney thing is like, it's just someone who wants a lot of attention," Rogan said. "You're giving that someone a lot of attention, and you're trying to reach another audience. I saw it and I was like 'what the f*** is this?' My initial reaction is like 'this is silly.'"
Rogan and his guest, comedian Sam Tallent, cracked open up a can of Bud Light each and quipped about being "allies" as they proposed a toast, according to the New York Post.
"Here's my take," Rogan continued, per Newsweek. "What they're doing is just spreading the brand to an extra group of people. Why, if something is good, do you give a f*** who's got it?"
"I think it's goofy. Because I think that person [Mulvaney] is goofy. But if you want to hire a goofy person, like, Who gives a s***?" he said.
However, the podcaster "loved" seeing Kid Rock's shooting video, explaining: "I laughed at it. I told him that I thought it was funny, but also it doesn't make me mad. It just makes me like, what?"
Rogan then claimed that the drinks companies were using Mulvaney to market their brands with Tallent, adding: "And they’re trying to look more inclusive because of the assumptions people make about Bud Light drinkers."
"I think that it’s crazy when people get upset about that stuff because the people who get upset about this stuff value liberty and freedom so much and they want to live their lives undeterred by anyone’s rules," he added, as cited by the publication.
On April 11, the content creator - who had facial feminization surgery late last year - opened up about some of the scrutiny she faces as a trans woman during an episode of the Onward With Rosie O'Donnell podcast.
"The reason that I think I am so…I’m an easy target is because I’m so new to this," Mulvaney said. "I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me…But what is their goal?"
Mulvaney also stated that while she doesn’t let the hateful remarks on social media get to her, the backlash is a sign that things need to change.
"I’m not worried about the people talking about me on their podcasts, I’m worried about their listeners," she added. "And I also think that it’s just a heavy time. And it’s time to step up, for sure."
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