JoJo Siwa's rebrand is well underway, but not everyone's loving her new image - including, apparently, some of her celebrity friends.
Fans began to suspect there may be a feud brewing between the former Dance Moms star, 20, and the YouTuber, 25, after Tana appeared to throw shade at JoJo's new song 'Karma'.
JoJo released the steamy music video for her new song today (April 5), showcasing her cavorting with a host of beautiful women on a beach, while singing about infidelity.
The rebrand also came with a whole new look for JoJo, who ditched the bright colors and bows in her hair for a darker, glam-metal-inspired look.
Watch JoJo Siwa's 'Karma' music video below:
While shedding her old image has left fans divided, they also spotted that some of her celebrity pals also appeared to mock her on TikTok, too.
Firstly, they spotted that make-up YouTuber James Charles had shared a TikTok video dancing to her song in an over-the-top manner, which many assumed was him mocking her.
However, JoJo revealed that James had actually reached out to her before he shared the clip to check she was happy with him posting it.
Speaking on The Viall Files podcast, she explained: "He texted me and he was like 'Do you care if I post this? Do you care if I make a dance video to 'Karma'?' And I was like please do, I was like go in, poke fun."

And while she was fine with James making light of the track, she was more surprised when she saw Tana Mongeau ripping into it in a video of her own.
She admitted that she was surprised to see Tana mocking her lyrics after the YouTuber shared a clip of her snarkily singing the words: "I was a bad girl, I’m doing bad things", before asking her followers: "Do you think she’s ever taken like a Perc 30 and like cussed somebody out?" before snorting with laughter.
The insult stung even more as JoJo had believed she and Tana were friends beforehand, and revealed that she'd called the influencer out after she saw it.
JoJo revealed that she’d confronted Tana about the video by sending it to her in a text and simply saying 'lol', to which Tana just replied by laughing.
She admitted: "Here’s the thing about Tana, I’ve loved Tana since I was 13, 12. Where I’m confused with Tana is that I have been, not friends with her, but we have been close, like homies.
"I did her podcast and we were talking about having a fun night. For her to go do all that s**t, because she was mocking, so I actually texted her and sent her her own video."
JoJo added that she believes, however, that if she were to bump into Tana the YouTuber would be friendly towards her, but appreciated that James Charles reached out to her rather than just mocking her without warning.
Tana and JoJo did appear to be close around the time the dancer appeared on her Cancelled podcast, but Tana opened up on the Howie Mandel Does Stuff podcast that she had disagreed with JoJo appearing to defend Colleen Ballinger, due to her close friendship with Trisha Paytas, who is feuding with Colleen.
However, Tana did admit that she hadn’t properly watched JoJo’s appearance on the show anyway.