Khloé Kardashian has opened up about her commitment to body inclusivity in a recent interview with ELLE.
The 38-year-old Good American founder told the women's lifestyle magazine that she always wants to cater to all body types, ensuring she hires models of all sizes so her four-year-old daughter will feel "validated."
In the interview, which came out on Tuesday (August 30), Kardashian said: "We don't sell to retail stores unless they're going to carry the full size range. That does financially hinder us a lot because not every department store has the budget to do that."
"We want everyone who buys Good American to feel included, respected, and seen," she added.
The youngest of the three Kardashian sisters also spoke about her commitment to including models of different sizes, telling ELLE that they showcase each Good American item on "three different body types."
"That means three different models that we're paying for the day, and we have to do longer shoot times...there's a lot more work and more editing, but it's about the consumer," she said.
The mom-of-two, who shares a daughter and a son with ex-boyfriend Tristan Thompson, stated that the reason for this was to demonstrate that there's no "cookie cutter-shaped woman out there."
The reality TV star has always been vocal about how she once felt "excluded" by fashion brands in the past, telling Health last year: "At my largest, I was a 14 or 16 - which, by the way, is totally standard in the US. I always felt excluded from my own family—not by them.
"On shopping trips, I couldn't shop where they shopped. I'd be indirectly told by brands that their clothes weren't for me because they didn't produce a dress in my size," she added.
In that same interview, Kardashian reinforced her commitment to body inclusivity, stating:
"We built Good American always keeping representation and inclusivity at its core. It wasn't a fad that we were trying to follow. And you know, it's in our products, the diversity of the team, and our Good Squad [brand ambassadors]. We want full representation from every angle."
It seems Kardashian is working on creating a more inclusive future with her young daughter, as well as her nieces, in mind - as she made sure to tell ELLE: "I think everyone needs to feel represented. Now that I'm a mom and have a daughter, I want her to see every version of herself, her friends, and her cousins - I want everyone to feel validated, I guess."
Whatever your opinion is of the Kardashians, Khloé is certainly making the right decisions in the world of fashion.