Kim Kardashian 'mortified' after telling women to 'get your f***ing a** up and work'

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By Phoebe Egoroff

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The latest trailer for season two of The Kardashians has just dropped, and it shows how Kim Kardashian handled her now-infamous "get your f***ing a** up and work" comment in real-time.

Kardashian made the comment in March this year, when Variety magazine interviewed the SKIMS founder along with her mother, Kris, and sisters Khloe and Kourtney.

The interview focused on "Reality TV's First Family" and their new series, The Kardashians, and why they decided to release the show on Hulu.

In the cover piece, Kim Kardashian was asked to offer up some advice to women in business, given that she has managed to run successful businesses including KKW Beauty and SKIMS.

The mogul, who Forbes reported became a billionaire in 2021, replied: "I have the best advice for women in business. Get your f***ing a** up and work. It seems like nobody wants to work these days."

And it was that comment alone that sparked massive backlash upon the interview's release, with thousands of users across social media blasting the TV star for being tone deaf.

American broadcast journalist, Soledad O'Brien, took to Twitter to complain, writing: "Also: be born rich. Really helps."

Then, British actress and activist Jameela Jamil tweeted: "I think if you grew up in Beverly Hills with super successful parents in what was simply a smaller mansion... nobody needs to hear your thoughts on success/work ethic. This same 24 hours in the day s**t is a nightmare. 99.9% of the world grew up with a VERY different 24 hours."

Soon after, Kardashian responded to the backlash on Good Morning America, stating that the comment was taken out of context: "Well, that statement that I said was without questions and conversation around it. It became a sound bite really with no context.

"And that sound bite came off the notion and the question right before which was after 20 years of being in the business you're famous for being famous. And I…my whole tone and attitude changed with the previous question that went into that question about what advice would you give to women," she added.

"It wasn't a blanket statement towards women or to feel like I don't respect the work or think that they don't work hard," she continued, before saying: "I know that they do. It was taken out of context, but I'm really sorry if it was received that way."

The 41-year-old mom-of-four also told the show that her presence on social media and reality TV did not guarantee her overnight success: "You have to work really hard to get there even if it might seem like it's easy."

Now, in the freshly released trailer for The Kardashians season two, the prison reform activist once again addresses the controversy - saying she was "mortified" over the comment.

In the two-minute clip, Kim and her sister Khloe can be seen discussing the drama, with Khloe reminding her older sister: "No one sympathizes with you!"

The Good American founder then tells Kim: "You got this. We're built for this."

"I'm mortified, and I do understand why people were upset," Kim can be heard saying.

Well, after five months of "get your f***ing a** up and work" memes, it's safe to say the internet will be glad this is over.

Featured image credit: Doug Peters / Alamy

Kim Kardashian 'mortified' after telling women to 'get your f***ing a** up and work'

vt-author-image

By Phoebe Egoroff

Article saved!Article saved!

The latest trailer for season two of The Kardashians has just dropped, and it shows how Kim Kardashian handled her now-infamous "get your f***ing a** up and work" comment in real-time.

Kardashian made the comment in March this year, when Variety magazine interviewed the SKIMS founder along with her mother, Kris, and sisters Khloe and Kourtney.

The interview focused on "Reality TV's First Family" and their new series, The Kardashians, and why they decided to release the show on Hulu.

In the cover piece, Kim Kardashian was asked to offer up some advice to women in business, given that she has managed to run successful businesses including KKW Beauty and SKIMS.

The mogul, who Forbes reported became a billionaire in 2021, replied: "I have the best advice for women in business. Get your f***ing a** up and work. It seems like nobody wants to work these days."

And it was that comment alone that sparked massive backlash upon the interview's release, with thousands of users across social media blasting the TV star for being tone deaf.

American broadcast journalist, Soledad O'Brien, took to Twitter to complain, writing: "Also: be born rich. Really helps."

Then, British actress and activist Jameela Jamil tweeted: "I think if you grew up in Beverly Hills with super successful parents in what was simply a smaller mansion... nobody needs to hear your thoughts on success/work ethic. This same 24 hours in the day s**t is a nightmare. 99.9% of the world grew up with a VERY different 24 hours."

Soon after, Kardashian responded to the backlash on Good Morning America, stating that the comment was taken out of context: "Well, that statement that I said was without questions and conversation around it. It became a sound bite really with no context.

"And that sound bite came off the notion and the question right before which was after 20 years of being in the business you're famous for being famous. And I…my whole tone and attitude changed with the previous question that went into that question about what advice would you give to women," she added.

"It wasn't a blanket statement towards women or to feel like I don't respect the work or think that they don't work hard," she continued, before saying: "I know that they do. It was taken out of context, but I'm really sorry if it was received that way."

The 41-year-old mom-of-four also told the show that her presence on social media and reality TV did not guarantee her overnight success: "You have to work really hard to get there even if it might seem like it's easy."

Now, in the freshly released trailer for The Kardashians season two, the prison reform activist once again addresses the controversy - saying she was "mortified" over the comment.

In the two-minute clip, Kim and her sister Khloe can be seen discussing the drama, with Khloe reminding her older sister: "No one sympathizes with you!"

The Good American founder then tells Kim: "You got this. We're built for this."

"I'm mortified, and I do understand why people were upset," Kim can be heard saying.

Well, after five months of "get your f***ing a** up and work" memes, it's safe to say the internet will be glad this is over.

Featured image credit: Doug Peters / Alamy