Kim Kardashian has been accused of wearing blackface in a new magazine cover for 7Hollywood.
In a picture that was allegedly supposed to channel the glamor of old Hollywood legend, Elizabeth Taylor, the reality star, 39, appears to have donned a deep tan, which has resulted in intense backlash online.
One person tweeted: "I didn't recognize Kim Kardashian, and I guess that was the point. Negative or positive press is still press. But truly, this is really gross that she's normalizing blackface for young kids to follow suit. Kim pretends to be a role model and then she reminds us that she isn't."
This model addicted to tanning injections was also accused of blackface:Another remarked: "You want to be a black woman so bad without any of the struggle or magic. Darkening your skin (bronzer, tanning, whatever) to get the look of being what equals a light-skinned black woman isn't cute. Its [sic] blackface no matter how skilled your makeup artist is. Stop it."
As per Page Six, a source close to the reality star has denied the blackface allegations. They claimed that the lighting in the photograph had the effect of darkening her skin.
"It's the lighting that makes her look darker in this specific image, There are multiple covers and images from this shoot where the lighting looks more natural," they said.
"People are so quick to find the negative in everything and also often forget that she is of Armenian descent."
The controversial snap was taken for the Winter 2020 edition of the 7Hollywood magazine, and the source claimed that they were present during the photo shoot.
However, anyone familiar with the Kardashian-Jenner clan will know that this is far from the first time that Kim has been accused of cultural appropriation. She has been slammed for wearing Fulani braids and cornrows, and in June, she was criticised for the name of her new line of shapewear.