Kylie Jenner gave fans a rare glimpse at her free of make-up, and it's safe to say her followers couldn't get enough of the stripped-back look.
The youngest of the Kardashian-Jenner clan, 26, is known for her flawless make-up looks - and even has a best-selling line of products called Kylie Cosmetics.
But while she always slays when it comes to her make-up, fans were even more excited to see how fresh-faced and "wholesome" she looked after she ditched all of the products.
Kylie appeared in an Instagram video for her brand, to promote its new Power Plush Longwear Concealer which launches at the end of the month, showcasing the product's effects on her bare skin.
See the video below:Kylie showed off her new product, as well as a vegan, cruelty-free angled brush she has brought out in her range to blend it with, dabbing on the concealer with its in-built tapered applicator.
She showed off how she uses it to cover her under-eyes as well as any blemishes, even utilizing the creamy product to contour her nose, too.
Fans were quick to flood the comments with praise for the reality star and beauty mogul, writing: "She definitely should go natural more often", and: "She does look so pretty...wholesome...young!"
Others added: "She is so beautifull without any makeup on", and: "The beauty of her hair and she is very beautiful without a makeup."
One fan commented: "You look beautiful without makeup", while another added: "So pretty, even without any make up on prettier actually."
Fans had also noticed that Kylie appears to be embracing more low-key looks of late since debuting her new relationship with French actor Timothee Chalamet.
The couple had been linked since earlier in the year but confirmed their relationship after they were seen kissing in public in the audience of Beyoncé's tour.
Kylie and Timothee have since been seen on several other outings together and appear to be very much in love.
Before the relationship was made official, an insider told Us Weekly: "Kylie has only hung out with Timothée a couple of times, so things aren’t that serious. However, she’s enjoying getting to know him better and is open to seeing where things go."
They added that the Wonka actor is "not like any of the other guys [Jenner has] dated before and although he may not seem like her type, they have really good chemistry".
Prior to Timothee, Kylie had been in an on-off relationship with Travis Scott, who is the father of her two children, daughter Stormi and son Aire.